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Why GTM still depends on human signals from community, even as AI tools become central to forecasting and execution.

Why AI Can’t Replace Shared Customer Reality

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Learn how to make your community content readable and relevant for large language models and answer-engine discovery.

How Can You Make Your Community Hub AI-Ready?

Learn how AI is reshaping community strategy and how leaders can use it responsibly to amplify connection and insight.

Playbook: The Role of AI in the Future of Community Strategy

Explore five ways AI is changing GTM across marketing, sales, product, and CX. Learn practical tactics and see how community keeps teams aligned.

5 Ways AI Is Already Reshaping Go-to-Market (and How to Put Community at the Center)

GitHub Copilot shows how AI innovation gains credibility when paired with open-source community collaboration. Here are lessons for GTM leaders.

AI + Open Source: Lessons From GitHub Copilot on Community-Driven Innovation

Explore how AI can unify content and support by surfacing resources across forums, docs, and courses to drive adoption and retention.

How AI Unifies Content and Support for Customers

AI is transforming GTM, but it can’t replace human judgment or community insight. Learn where the gaps are and how to fill them.

Where AI Falls Short: The Human and Community Layer GTM Still Needs

Learn how community creates a GTM flywheel that connects marketing, sales, product, and CX through shared learning, co-creation, and advocacy.

The Community-Led GTM Flywheel: How to Put Community at the Center of Growth

Glossier built its billion-dollar brand by centering community-led advocacy rather than advertising. By amplifying customer voices, building feedback loops, and prioritizing authenticity, the company created trust and momentum that traditional marketing couldn’t replicate.

Glossier’s Community-Led Brand: Advocacy Before Advertising

We just shipped a fresh set of product updates focused on community customization, learning experiences, events, integrations, and analytics—including a more powerful pre-login homepage builder, customizable welcome emails, native course quizzes and certificates, streamlined event duplication and event-type switching, plus expanded Marketo and Common Room integrations. You’ll also find notable improvements like upgraded club metrics, search history reporting, and a unified global chat experience, with more enhancements on the way.

2025 October & November Feature Releases

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Why AI Can’t Replace Shared Customer Reality