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Emerging Tech & AI in GTM

Emerging Tech & AI in GTM

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Resource

Where AI Falls Short: The Human and Community Layer GTM Still Needs

AI is transforming GTM, but it can’t replace human judgment or community insight. Learn where the gaps are and how to fill them.
# Format: Playbooks
# AI
# Community
Joshua Zerkel
Joshua Zerkel ¡ Sep 22nd, 2025
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Resource

5 Ways AI Is Already Reshaping Go-to-Market (and How to Put Community at the Center)

Explore five ways AI is changing GTM across marketing, sales, product, and CX. Learn practical tactics and see how community keeps teams aligned.
# AI
# GTM Strategy
Joshua Zerkel
Joshua Zerkel ¡ Dec 4th, 2025
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Resource

AI + Open Source: Lessons From GitHub Copilot on Community-Driven Innovation

GitHub Copilot shows how AI innovation gains credibility when paired with open-source community collaboration. Here are lessons for GTM leaders.
# AI
# Product
# Community
Joshua Zerkel
Joshua Zerkel ¡ Dec 4th, 2025
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Resource

How AI Unifies Content and Support for Customers

Explore how AI can unify content and support by surfacing resources across forums, docs, and courses to drive adoption and retention.
# Format: Thought Leadership
# AI
# Community
Joshua Zerkel
Joshua Zerkel ¡ Dec 4th, 2025
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Resource

Playbook: The Role of AI in the Future of Community Strategy

Learn how AI is reshaping community strategy and how leaders can use it responsibly to amplify connection and insight.
# AI
# Community
# GTM Strategy
# Format: Playbooks
Brian Oblinger
Joshua Zerkel
Brian Oblinger & Joshua Zerkel ¡ Dec 5th, 2025
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Resource

How Can You Make Your Community Hub AI-Ready?

Learn how to make your community content readable and relevant for large language models and answer-engine discovery.
# Community
# AI
# Format: Playbooks
Joshua Zerkel
Joshua Zerkel ¡ Dec 9th, 2025
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Resource

Why AI Can’t Replace Shared Customer Reality

Why GTM still depends on human signals from community, even as AI tools become central to forecasting and execution.
# AI
# GTM Strategy
Joshua Zerkel
Joshua Zerkel ¡ Mar 24th, 2026
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