If you’re building or scaling a customer community and want to see how this works in practice, this session will give you a clear, hands-on look at how Gradual helps you stay closer to your customers and act on what you’re learning.

Learn how to make customer listening a company-wide practice that builds shared context across product, GTM, CX, support, leadership, and community.

Mark Birch explains why community measurement remains difficult, how to connect community signals to business outcomes, and what leaders can do before their next finance conversation.

Learn how to connect community signals to business outcomes and build a measurement approach that finance and executive teams can trust.

Learn how to turn customer stories into usable signals for product, GTM, customer success, support, adoption, retention, and better decisions.

Learn how to design structured customer conversations that reveal customer context, improve trust, and support better product, GTM, and CX decisions.

This playbook explains how to design community experiences that create return behavior by focusing on relevance, facilitation, specificity, and follow-through.

Jake McKee explains how Conversation Debt builds when product teams rely on secondhand customer insight, and how better customer conversations create stronger product decisions.