A practical guide to designing participation paths in communities so members understand how to engage, contribute knowledge, and help one another.

A practical recap of Patricia Feitosa’s approach to community migration, focused on habits, trust, continuity, and helping members adapt to change.

In this session, Patricia Feitosa shares how she guided the Power of MACH Community through a move from a fragmented setup across Slack and Hivebrite into a single, unified space. With a global audience of senior, time-constrained leaders, the focus stayed on clarity, communication, and thoughtful change management. Patricia walks through the principles that shaped her approach, the early decisions that helped preserve existing value, and how she supported members as new participation habits began to form. She’ll share the tradeoffs she navigated and what she’s watching as engagement continues to take shape.

A practical guide to designing community orientation so members immediately understand where they are, how the space works, and how to begin participating.

For a brand community to succeed, the community team can’t operate in a silo. It requires strong cross-functional partnerships, clear articulation of value, and leadership trust. In this session, Ashley Williams will share how to turn skepticism into advocacy by positioning community as a platform that supports multiple business goals. Join us for a focused conversation on how to build alignment, generate internal momentum, and make community indispensable.

Discover how shared customer context helps marketing, sales, and success teams identify repeat buyers and generate new revenue.

Learn how to build a repeat buyer program that identifies former customers, nurtures relationships, and generates faster B2B sales cycles.

A recap of Gradual’s Context First dinner in New York exploring how leaders translate customer engagement signals into cross-functional alignment and executive decision making.