Audrey Vandenbroeck shares how Campfire Stories helped Issuu turn customer conversations into useful context for product, GTM, CX, and retention.

In this session, we explore how structured customer storytelling can uncover what actually shapes buying decisions, product adoption, and long-term loyalty.

A practical framework for identifying which customer engagement signals should influence product strategy, GTM decisions, and executive planning.

A leadership framework for prioritizing customer signals and avoiding signal overload across Product, Marketing, Sales, and Customer Success.

Why community depth matters more than scale, and how intentional experiences create trust, insight, and business value.

Leslie Barber shares why depth of engagement matters more than reach, and how smaller, more intentional community experiences build trust, connection, and business value.

A practical framework for translating customer engagement signals into strategic decisions across Product, Marketing, Sales, and Customer Success.

The Context First Framework explains how organizations identify customer signals, interpret them across teams, and turn them into strategic decisions.