Context First: From Customer Engagement to Customer Growth

IN-PERSON

5:00 PM - 8:00 PM PDT

(Event time zone)

August 5, 2026

Context First: From Customer Engagement to Customer Growth

Name: Context%20First:%20From%20Customer%20Engagement%20to%20Customer%20Growth
Start: 2026-08-06T00:00:00.496Z
End: 2026-08-06T03:00:31.132Z
Location: 164 Townsend Street, Unit 12

Turning Community, Events, and Advocacy Into Business Impact

Customer engagement doesn't sit with one team anymore.

The questions customers ask, the events they attend, the peers they trust, the content they come back to, and the stories they share all create signals that can help a company grow. But those signals are often scattered across customer success, marketing, product, support, community, education, and advocacy.

Join Gradual and SuccessLab for an invitation-only evening with customer-facing leaders exploring how organizations are turning engagement into stronger customer outcomes and business impact.

The evening will feature a fireside conversation with:

Kenna Valdez - Customer Education Community Manager, OpenAI

Ursula Llabres - SVP Customer, Services & Support, Contentsquare

Together, we'll explore how leading organizations are connecting customer engagement across teams, capturing meaningful signals, and creating better experiences across the customer lifecycle. Following the fireside chat, we'll open the conversation to the room with an interactive roundtable discussion and networking reception.

What we'll explore

How customer engagement supports onboarding, adoption, renewal, expansion, advocacy, and product feedback

Where valuable customer signals get lost across teams

How community, events, content, education, and advocacy can work together across the customer lifecycle

Which signals are worth capturing, sharing, and acting on

How teams are measuring customer engagement beyond attendance, registrations, or activity alone

Event Details

Date: Wednesday, August 5

Time: 5:00–8:00 p.m.Guests are welcome to arrive starting at 4:30 p.m. for networking.

Location: Gradual HQ, San Francisco

Format: Fireside chat, roundtable discussion, and networking reception

Hosted by: Gradual and SuccessLab

Speakers

Ursula Llabres

SVP Customer, Services & Support @ Contentsquare

Jerry Li

CEO & Co-founder @ Gradual

Omid Raziv

Founder @ SuccessLab

Kenna Valdez

Customer Education Community Manager @ OpenAI

Agenda

4:30 PM

5:00 PM+1

PDT

1:1 networking

Arrivals and networking

Guests are welcome to arrive starting at 4:30 p.m. to grab refreshments and connect with fellow attendees.

+ content:video.read_more_button

5:00 PM +1

6:30 PM+1

PDT

1:1 networking

Networking reception

Meet customer, community, and GTM leaders from across the Bay Area and exchange ideas with peers facing similar challenges.

+ content:video.read_more_button

6:30 PM +1

7:15 PM+1

PDT

Fireside Chat

Welcome and fireside conversation

Gradual and SuccessLab will frame the conversation with a short discussion on how customer engagement is evolving and where teams are seeing the biggest opportunities.

+ content:video.read_more_button

7:30 PM +1

8:00 PM+1

PDT

1:1 networking

Q&A and Networking

Continue the discussion over food, drinks, and meaningful connections.

+ content:video.read_more_button