Gradual Community
Where leaders and builders across GTM learn from each other, tackle challenges together, and build what works.
Why join the Gradual Community?
Learn what’s actually working
Get proven tactics, insights, and playbooks from operators who are running real programs and solving real challenges right now.
Grow through collaboration
Work alongside peers across the customer journey to ask smarter questions, share practical experience, and uncover ideas that move your work forward.
Break out of your silo
Tap into perspectives from community, marketing, sales, CX, and product leaders to see the full GTM picture and make better decisions faster.
Events
Webinar
Context First: Community Converts – Turning Skeptics into Champions
4:00 PM - 4:30 PM, Mar 25 GMT
Online
Insights
Irwin Hipsman & Joshua Zerkel · Mar 31st, 2026
Discover how shared customer context helps marketing, sales, and success teams identify repeat buyers and generate new revenue.
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Irwin Hipsman & Joshua Zerkel · Mar 26th, 2026
Learn how to build a repeat buyer program that identifies former customers, nurtures relationships, and generates faster B2B sales cycles.
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Joshua Zerkel · Mar 25th, 2026
A recap of Gradual’s Context First dinner in New York exploring how leaders translate customer engagement signals into cross-functional alignment and executive decision making.
# Format: Event Recaps
# GTM Strategy
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Joshua Zerkel · Mar 24th, 2026
Why GTM still depends on human signals from community, even as AI tools become central to forecasting and execution.
# AI
# GTM Strategy
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Brittney Aston & Joshua Zerkel · Mar 19th, 2026
Join Brittney Aston, Senior Community Manager at Spektrix, for a repeatable community design play they’ve used across multiple platforms to improve activation, trust, and alignment across teams.
The focus is on how small, intentional system decisions shape whether a community feels clear, safe, and worth participating in. Rather than theory, this session centers on a practical framework grounded in real-world experience.
You’ll leave with three guiding questions you can apply to your own community to evaluate member experience and make meaningful improvements without overhauling everything at once.
# Format: Event Recaps
# GTM Strategy
# Community
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Join a cross-functional community for operators who learn by doing and turn what works into results.