Gradual Community
Where leaders and builders across GTM learn from each other, tackle challenges together, and build what works.
Why join the Gradual Community?
Learn what’s actually working
Get proven tactics, insights, and playbooks from operators who are running real programs and solving real challenges right now.
Grow through collaboration
Work alongside peers across the customer journey to ask smarter questions, share practical experience, and uncover ideas that move your work forward.
Break out of your silo
Tap into perspectives from community, marketing, sales, CX, and product leaders to see the full GTM picture and make better decisions faster.
Events
In-Person
Community Roundtable with Gradual (In-person)
8:30 AM - 10:00 AM, Jan 22 PST
San Francisco, CA
Insights
Irwin Hipsman & Joshua Zerkel · Mar 5th, 2026
Repeat customer buyers close faster and generate higher value. This recap explores how B2B teams can activate repeat buyer programs by improving customer data and cross-team visibility.
# GTM Strategy
# Format: Event Recaps
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Irwin Hipsman & Joshua Zerkel · Mar 5th, 2026
In this 30-minute Executive Insights with Gradual session, Irwin will walk through how to use the data and resources you already have to identify former customers, segment them intelligently, and nurture relationships that lead to faster, higher-confidence deals. We’ll explore how leading teams are generating 10 to 25 percent of new business from repeat buyers without adding headcount or new tools.
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Holly Firestone & Joshua Zerkel · Mar 4th, 2026
Learn how internal champions form when teams experience community as a source of real-time customer context.
# Community
# GTM Strategy
# Format: Playbooks
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Holly Firestone & Joshua Zerkel · Mar 2nd, 2026
A practical playbook for translating community interactions into shared internal context that informs product, GTM, and executive decision-making.
# Community
# GTM Strategy
# Format: Playbooks
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Ryan Paredez & Dani Weinstein · Feb 27th, 2026
A practical playbook for supporting community members after a migration, covering orientation, engagement reset, and post-launch onboarding.
# Community
# Format: Playbooks
# Customer Success & Support
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Join a cross-functional community for operators who learn by doing and turn what works into results.