Gradual Community
Where leaders and builders across GTM learn from each other, tackle challenges together, and build what works.
Why join the Gradual Community?
Learn what’s actually working
Get proven tactics, insights, and playbooks from operators who are running real programs and solving real challenges right now.
Grow through collaboration
Work alongside peers across the customer journey to ask smarter questions, share practical experience, and uncover ideas that move your work forward.
Break out of your silo
Tap into perspectives from community, marketing, sales, CX, and product leaders to see the full GTM picture and make better decisions faster.
Events
Webinar
Context First: Helping Members Build New Habits During a Migration
4:00 PM - 4:30 PM, Apr 8 GMT
Online
Insights
Joshua Zerkel & Audrey Vandenbroeck · May 1st, 2026
Audrey Vandenbroeck shares how Campfire Stories helped Issuu turn customer conversations into useful context for product, GTM, CX, and retention.
# Customer Success & Support
# Community
# Format: Event Recaps
Comment
Audrey Vandenbroeck & Joshua Zerkel · May 1st, 2026
In this session, we explore how structured customer storytelling can uncover what actually shapes buying decisions, product adoption, and long-term loyalty.
# Community
# Format: Event Recaps
Comment
Joshua Zerkel · Apr 21st, 2026
A practical framework for identifying which customer engagement signals should influence product strategy, GTM decisions, and executive planning.
# GTM Strategy
# Format: Playbooks
Comment
Joshua Zerkel · Apr 21st, 2026
A leadership framework for prioritizing customer signals and avoiding signal overload across Product, Marketing, Sales, and Customer Success.
# GTM Strategy
# Format: Playbooks
# Format: Thought Leadership
Comment
Brittney Aston & Joshua Zerkel · Apr 21st, 2026
A guide to building psychological safety in communities so members feel comfortable asking questions, sharing ideas, and participating openly.
# Community
# Format: Playbooks
Comment
Join a cross-functional community for operators who learn by doing and turn what works into results.