Gradual Community
Where leaders and builders across GTM learn from each other, tackle challenges together, and build what works.
Why join the Gradual Community?
Learn what’s actually working
Get proven tactics, insights, and playbooks from operators who are running real programs and solving real challenges right now.
Grow through collaboration
Work alongside peers across the customer journey to ask smarter questions, share practical experience, and uncover ideas that move your work forward.
Break out of your silo
Tap into perspectives from community, marketing, sales, CX, and product leaders to see the full GTM picture and make better decisions faster.
Events
Meeting
The Missing Signals in Customer Success
5:00 PM - 6:00 PM GMT
July 23, 2026
Online
Insights
Joshua Zerkel & Brian Hansen · Jul 31st, 2026
Brian Hansen explains how the OVE Framework helps SaaS teams understand customer outcomes, measure value, manage expectations, and improve retention and expansion.
# Format: Event Recaps
# Sales & Revenue
# Community
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Brian Hansen & Joshua Zerkel · Jul 31st, 2026
In this Context First session, customer success advisor Brian Hansen introduces the OVE Framework: Outcomes, Value, and Expectations. Drawing on more than 15 years building and leading post-sale teams, Brian explores why these three elements have an outsized influence on customer retention and expansion, often more than the activities and metrics teams spend the most time managing.
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Joshua Zerkel · Jul 30th, 2026
A practical guide to facilitating community discussions that draw on real member experience, build genuine peer conversation, and know when to guide versus step back.
# Community
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Joshua Zerkel · Jul 30th, 2026
A practical guide to building a community content calendar anchored in member needs, with a real mix of formats, a company-to-member balance, and a regular review cadence.
# Community
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Mark Birch & Joshua Zerkel · Jul 30th, 2026
Learn how to translate community impact for executive stakeholders by connecting member activity, community signals, and business outcomes to the priorities leaders already own.
# Format: Playbooks
# GTM Strategy
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Join a cross-functional community for operators who learn by doing and turn what works into results.