Gradual Community
Where leaders and builders across GTM learn from each other, tackle challenges together, and build what works.
Why join the Gradual Community?
Learn what’s actually working
Get proven tactics, insights, and playbooks from operators who are running real programs and solving real challenges right now.
Grow through collaboration
Work alongside peers across the customer journey to ask smarter questions, share practical experience, and uncover ideas that move your work forward.
Break out of your silo
Tap into perspectives from community, marketing, sales, CX, and product leaders to see the full GTM picture and make better decisions faster.
Events
Webinar
Context First: Beyond Secondhand Insights: The Customer Conversation Compass Framework
4:00 PM - 4:30 PM, Jun 10 GMT
Online
Meeting
Gradual Live Demo: How Teams Launch and Run Customer Communities
4:00 PM - 4:30 PM, May 12 GMT
Online
Insights
Leslie Barber & Joshua Zerkel · Jun 9th, 2026
This playbook explains how to measure community resonance by tracking contribution, trust, repeat participation, and peer interaction instead of relying only on top-line reach metrics.
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Joshua Zerkel · Jun 8th, 2026
Learn how community helps GTM teams create better context for marketing, sales, brand, product, customer success, and leadership.
# Community
# GTM Strategy
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Leslie Barber & Joshua Zerkel · Jun 5th, 2026
This playbook explains how to build more depth inside a growing community by creating smaller, more intentional experiences that increase trust, contribution, and repeat participation.
# Community
# Format: Playbooks
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Patricia Feitosa & Joshua Zerkel · Jun 4th, 2026
Learn how to measure community engagement during a migration by tracking meaningful behavior, interpreting quiet signals, and adjusting your strategy over time.
# Community
# Format: Playbooks
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Patricia Feitosa & Joshua Zerkel · May 28th, 2026
Learn how to build new participation habits after a community migration through clearer entry points, repeated reminders, visible activity, and lower-friction member journeys.
# Community
# Format: Playbooks
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Join a cross-functional community for operators who learn by doing and turn what works into results.