Gradual Community
Where leaders and builders across GTM learn from each other, tackle challenges together, and build what works.
Why join the Gradual Community?
Learn what’s actually working
Get proven tactics, insights, and playbooks from operators who are running real programs and solving real challenges right now.
Grow through collaboration
Work alongside peers across the customer journey to ask smarter questions, share practical experience, and uncover ideas that move your work forward.
Break out of your silo
Tap into perspectives from community, marketing, sales, CX, and product leaders to see the full GTM picture and make better decisions faster.
Events
Webinar
Context First: Helping Members Build New Habits During a Migration
4:00 PM - 4:30 PM, Apr 8 GMT
Online
Insights
Joshua Zerkel & Darragh Collins · May 7th, 2026
Darragh Collins shares how B2B communities can earn participation through founding members, curation, personal attention, and member-led connection.
# Community
# GTM Strategy
# Format: Event Recaps
# Customer Success & Support
# Marketing & Growth
Comment
Darragh Collins & Joshua Zerkel · May 7th, 2026
Most B2B communities struggle to get real participation. The challenge isn’t more content or programming. It’s building something people actually want to show up for.
In this session, we’ll explore what it takes to design communities around people, not just scale. Darragh Collins, Rillet’s leader of Community and External Communications, has built and scaled multiple B2B fintech communities including Off the Ledger at Airbase and Close Club at Rillet, shares how a more intentional approach to community drives stronger engagement and connection.
Comment
Ashley Williams & Joshua Zerkel · May 7th, 2026
A step-by-step playbook for community leaders who need to win internal buy-in, educate stakeholders, and turn skepticism into long-term support.
# Community
# GTM Strategy
# Format: Playbooks
# Format: Resources
Comment
Joshua Zerkel · May 4th, 2026
A practical reflection from on how community teams can build influence by translating customer context across product, GTM, and leadership.
# Community
# Format: Event Recaps
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Joshua Zerkel & Audrey Vandenbroeck · May 1st, 2026
Audrey Vandenbroeck shares how Campfire Stories helped Issuu turn customer conversations into useful context for product, GTM, CX, and retention.
# Customer Success & Support
# Community
# Format: Event Recaps
Comment
Join a cross-functional community for operators who learn by doing and turn what works into results.