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Gradual Community

Where leaders and builders across GTM learn from each other, tackle challenges together, and build what works.

Why join the Gradual Community?

Learn what’s actually working

Get proven tactics, insights, and playbooks from operators who are running real programs and solving real challenges right now.

Grow through collaboration

Work alongside peers across the customer journey to ask smarter questions, share practical experience, and uncover ideas that move your work forward.

Break out of your silo

Tap into perspectives from community, marketing, sales, CX, and product leaders to see the full GTM picture and make better decisions faster.

Events
Webinar
Context First: Beyond Secondhand Insights: The Customer Conversation Compass Framework
4:00 PM - 4:30 PM, Jun 10 GMT
Online
Meeting
Live Q&A: How to Launch a Community
4:00 PM - 4:30 PM, Jun 23 GMT
Online
Webinar
Context First: Making Community Impossible to Ignore: From Established Program to Strategic Function
4:00 PM - 4:30 PM, May 13 GMT
Online
Insights
Patricia Feitosa
Joshua Zerkel
Patricia Feitosa & Joshua Zerkel · May 26th, 2026
Playbook: How to Prepare Members for a Community Migration
Learn how to prepare members for a community migration by understanding behavior, preserving continuity, reducing friction, and clearly communicating value.
# Community
# Format: Playbooks
Comment
A guide to explaining the difference between community and audience so internal stakeholders can better understand community strategy and support it effectively.
# Community
# Marketing & Growth
# Format: Playbooks
# Format: Resources
Comment
Joshua Zerkel
Michelle Baltrusitis
Joshua Zerkel & Michelle Baltrusitis · May 13th, 2026
Michelle Baltrusitis shares how Fiverr made community more strategic by aligning programs to business goals, internal partnerships, and shared outcomes.
# Format: Event Recaps
# GTM Strategy
# Community
Comment
We explore what it takes to make community impossible to ignore across the business — and is especially for community leaders who know they're sitting on something valuable and are still figuring out how to make the rest of the business see it.
# Community
# Format: Event Recaps
Comment
A practical guide to designing a community function that supports marketing, product, customer success, and other business goals without losing strategic focus.
# Community
# GTM Strategy
# Format: Playbooks
# Format: Thought Leadership
Comment

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