Gradual Community
Where leaders and builders across GTM learn from each other, tackle challenges together, and build what works.
Why join the Gradual Community?
Learn what’s actually working
Get proven tactics, insights, and playbooks from operators who are running real programs and solving real challenges right now.
Grow through collaboration
Work alongside peers across the customer journey to ask smarter questions, share practical experience, and uncover ideas that move your work forward.
Break out of your silo
Tap into perspectives from community, marketing, sales, CX, and product leaders to see the full GTM picture and make better decisions faster.
Events
Webinar
Context First: From Reach to Resonance: Why Depth of Engagement Wins
4:00 PM - 4:30 PM, Apr 15 GMT
Online
Webinar
Context First: Helping Members Build New Habits During a Migration
4:00 PM - 4:30 PM, Apr 8 GMT
Online
Insights
Joshua Zerkel · Apr 16th, 2026
The Context First Framework explains how organizations identify customer signals, interpret them across teams, and turn them into strategic decisions.
# GTM Strategy
# Format: Playbooks
Comment
Brittney Aston & Joshua Zerkel · Apr 13th, 2026
A practical guide to designing participation paths in communities so members understand how to engage, contribute knowledge, and help one another.
# Community
# Format: Playbooks
Comment
Patricia Feitosa & Joshua Zerkel · Apr 10th, 2026
A practical recap of Patricia Feitosa’s approach to community migration, focused on habits, trust, continuity, and helping members adapt to change.
# Community
# Format: Event Recaps
2
Patricia Feitosa & Joshua Zerkel · Apr 10th, 2026
In this session, Patricia Feitosa shares how she guided the Power of MACH Community through a move from a fragmented setup across Slack and Hivebrite into a single, unified space. With a global audience of senior, time-constrained leaders, the focus stayed on clarity, communication, and thoughtful change management. Patricia walks through the principles that shaped her approach, the early decisions that helped preserve existing value, and how she supported members as new participation habits began to form. She’ll share the tradeoffs she navigated and what she’s watching as engagement continues to take shape.
1
Brittney Aston & Joshua Zerkel · Apr 6th, 2026
A practical guide to designing community orientation so members immediately understand where they are, how the space works, and how to begin participating.
# Community
# GTM Strategy
# Format: Playbooks
Comment
Join a cross-functional community for operators who learn by doing and turn what works into results.