Gradual Community
Where leaders and builders across GTM learn from each other, tackle challenges together, and build what works.
Why join the Gradual Community?
Learn what’s actually working
Get proven tactics, insights, and playbooks from operators who are running real programs and solving real challenges right now.
Grow through collaboration
Work alongside peers across the customer journey to ask smarter questions, share practical experience, and uncover ideas that move your work forward.
Break out of your silo
Tap into perspectives from community, marketing, sales, CX, and product leaders to see the full GTM picture and make better decisions faster.
Events
Meeting
Gradual Live Demo: How Teams Launch and Run Customer Communities
4:00 PM - 4:30 PM, May 12 GMT
Online
Insights
Joshua Zerkel & Michelle Baltrusitis · May 13th, 2026
Michelle Baltrusitis shares how Fiverr made community more strategic by aligning programs to business goals, internal partnerships, and shared outcomes.
# Format: Event Recaps
# GTM Strategy
# Community
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Michelle Baltrusitis & Joshua Zerkel · May 13th, 2026
We explore what it takes to make community impossible to ignore across the business — and is especially for community leaders who know they're sitting on something valuable and are still figuring out how to make the rest of the business see it.
# Community
# Format: Event Recaps
Comment
Ashley Williams & Joshua Zerkel · May 12th, 2026
A practical guide to designing a community function that supports marketing, product, customer success, and other business goals without losing strategic focus.
# Community
# GTM Strategy
# Format: Playbooks
# Format: Thought Leadership
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Joshua Zerkel & Darragh Collins · May 7th, 2026
Darragh Collins shares how B2B communities can earn participation through founding members, curation, personal attention, and member-led connection.
# Community
# GTM Strategy
# Format: Event Recaps
# Customer Success & Support
# Marketing & Growth
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Darragh Collins & Joshua Zerkel · May 7th, 2026
Most B2B communities struggle to get real participation. The challenge isn’t more content or programming. It’s building something people actually want to show up for.
In this session, we’ll explore what it takes to design communities around people, not just scale. Darragh Collins, Rillet’s leader of Community and External Communications, has built and scaled multiple B2B fintech communities including Off the Ledger at Airbase and Close Club at Rillet, shares how a more intentional approach to community drives stronger engagement and connection.
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Join a cross-functional community for operators who learn by doing and turn what works into results.