Event Overview:

Is a Destination-based or Destination-less customer marketing advocacy program best?

In a nutshell…

A Destination-based program involves having an online gathering space for your customers to consistently engage in your program and participate in advocacy opportunities presented there.

Verses...

A Destination-less program, where there is not a central online gathering space, but communications via emails and surveys collect customer preferences that become advocate profiles. Then advocacy opportunities are presented to customers when their profiles match the opportunity criteria.

So which is best? 

The answer likely depends, but that’s what we want to discuss in this chat. Be sure to join in.

About the Speaker:

Nick Venturella is an award-winning customer advocacy marketer who builds thriving online communities. With a background as a musician and artist, he knows how to cultivate fans and drive engagement. He's worked with companies like Workday, Databricks, and Dayforce to achieve organizational goals through customer advocacy.