A practitioner-led recap on B2B community leadership, executive buy-in, and how to translate community work into measurable business impact.

In Executive Insights with Gradual: Navigating Community Leadership in the B2B World, Dani Weinstein, former Head of Community for IBM TechXchange, shares practical lessons from leading B2B communities across enterprise and growth-stage companies.

How planning choices made early in the year influence leadership credibility, team behavior, and cross-functional trust.

A practical guide to designing an early-stage community operating model that supports learning and alignment.

A practical approach to translating GTM priorities into community programs that surface insight and guide better decisions.

A practical recap of how Splunk’s community team approached migration planning, communication, and member trust during a major platform change.

In this Community Tactics with Gradual session, Ryan Paredez, Sr. Community Manager at Splunk, shares what it took to migrate the AppDynamics community into Splunk successfully. You’ll learn how Ryan balanced technical precision with empathy and communication, what worked well, what didn’t, and what he’d approach differently next time.

A practical framework for aligning community planning with GTM priorities during annual goal-setting season.