Learn how to define what community is meant to influence, align programs to business goals, and help stakeholders understand where community creates value.

A recap of our Context First conversation with Hillarie Ralston on how product-led customer events turn attendee feedback into loyalty, advocacy, and real product impact.

Richard Millington of FeverBee joins Context First to explain why community engagement is declining industry-wide, and which types of knowledge community still creates better than AI or documentation.

Learn how to create a community report that leads with business impact, uses health metrics as supporting evidence, and drives real stakeholder action.

A recap of Gradual's Context First fireside chat with leaders from OpenAI, Contentsquare, and Gradual on turning customer engagement into measurable growth.

Learn how to integrate community into business workflows so customer context informs planning, product decisions, GTM, and leadership priorities.

Brian Hansen explains how the OVE Framework helps SaaS teams understand customer outcomes, measure value, manage expectations, and improve retention and expansion.

In this Context First session, customer success advisor Brian Hansen introduces the OVE Framework: Outcomes, Value, and Expectations. Drawing on more than 15 years building and leading post-sale teams, Brian explores why these three elements have an outsized influence on customer retention and expansion, often more than the activities and metrics teams spend the most time managing.