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Event Replay: From Attendee to Advocate: How Product-Led Events Drive Feedback, Early Access, and Loyalty
Hillarie Ralston & Joshua Zerkel
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Helen Miller · Oct 23rd, 2026
In this session with Helen Miller, founder of The Course Edit, explored why engagement drops in learning programs and communities, and how to identify the real causes before jumping to solutions.
Helen introduced four dimensions of engagement that help us understand what's happening beneath the surface:
Behavioral Engagement: Are people showing up, participating, and completing activities? These visible behaviors are useful signals, but don't always tell us why engagement is changing.
Cognitive Engagement: Are learners understanding and applying what they've learned? A drop in participation may indicate that the content is too challenging or that learners need more support.
Emotional Engagement: Does the experience feel relevant, valuable, and psychologically safe? People are more likely to engage when they understand why something matters and feel comfortable asking questions or making mistakes.
Agentic Engagement: Do learners have opportunities to contribute, make decisions, and take ownership of their experience?
Key Takeaways
1. Engagement drops are signals, not diagnoses. Before adding reminders or changing content, investigate what's actually preventing people from participating.
2. Design for learning, not just completion. Helen shared an example where course completion dropped because learners were being asked to apply skills they hadn't been adequately prepared for. The solution wasn't to make the assignment easier, but to provide better guidance and practical examples.
3. Connect engagement to meaningful outcomes. Completion rates tell only part of the story. Look at whether learners can apply their knowledge, change behaviors, and achieve the intended goals.
4. Investigate before you intervene. Follow a simple process: observe behavior, investigate the four dimensions, identify a likely root cause, and design a targeted improvement.
The biggest takeaway: Improving engagement isn't about getting people to do more. It's about understanding what they need to succeed and creating experiences that help them get there.
# Format: Event Recaps
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Hillarie Ralston & Joshua Zerkel · Oct 21st, 2026
See how Hillarie Ralston from Ironclad turned customer events into engines for product feedback, early access, and loyalty by bringing product teams into the experience.
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# Customer Success & Support
# Format: Playbooks
# Gradual: How-Tos
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# Customer Success & Support
# Community
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Mark Birch & Joshua Zerkel · Aug 20th, 2026
Learn how to build a community measurement framework that connects community activity to business outcomes, supports budget conversations, and gives finance a clearer view of impact.
# Community
# GTM Strategy
# Format: Playbooks
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Joshua Zerkel · Aug 12th, 2026
Learn how to define what community is meant to influence, align programs to business goals, and help stakeholders understand where community creates value.
# Community
# GTM Strategy
# Format: Playbooks
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Joshua Zerkel & Hillarie Ralston · Aug 12th, 2026
A recap of our Context First conversation with Hillarie Ralston on how product-led customer events turn attendee feedback into loyalty, advocacy, and real product impact.
# Community
# Format: Event Recaps
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Joshua Zerkel & Richard Millington · Aug 11th, 2026
Richard Millington of FeverBee joins Context First to explain why community engagement is declining industry-wide, and which types of knowledge community still creates better than AI or documentation.
# AI
# Community
# Format: Event Recaps
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Joshua Zerkel · Aug 7th, 2026
Learn how to create a community report that leads with business impact, uses health metrics as supporting evidence, and drives real stakeholder action.
# Community
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Joshua Zerkel · Aug 7th, 2026
Learn how to define community success metrics that separate health from business impact, avoid vanity numbers, and match your program's stage of maturity.
# Community
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