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# Theme: GTM Strategy & Trends
# Theme: Community Building & DevRel
# Challenge: Cross-Functional Alignment
# Format: Best Practices & Playbooks
# Challenge: Early Growth

The Annual Planning Framework for Community and GTM Leaders

Joshua Zerkel
Joshua Zerkel

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Cross-Functional GTM Playbooks
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Kyle Sutton
Kyle Sutton · Dec 10th, 2025
We just shipped a fresh set of product updates focused on community customization, learning experiences, events, integrations, and analytics—including a more powerful pre-login homepage builder, customizable welcome emails, native course quizzes and certificates, streamlined event duplication and event-type switching, plus expanded Marketo and Common Room integrations. You’ll also find notable improvements like upgraded club metrics, search history reporting, and a unified global chat experience, with more enhancements on the way.
# About Gradual
# Gradual: Product Updates
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Joshua Zerkel
Joshua Zerkel · Dec 9th, 2025
Learn how to make your community content readable and relevant for large language models and answer-engine discovery.
# Theme: Community Building & DevRel
# Theme: Emerging Tech
# Format: Best Practices & Playbooks
# Challenge: AI Adoption
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A practical playbook for launching a new community from zero—define your purpose, align teams, pilot your program, and grow with intention.
# Theme: Community Building & DevRel
# Theme: Leadership & Executive Perspectives
# Format: Best Practices & Playbooks
# Challenge: Early Growth
# Gradual: How-To
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Brian Oblinger
Joshua Zerkel
Brian Oblinger & Joshua Zerkel · Dec 5th, 2025
Learn how AI is reshaping community strategy and how leaders can use it responsibly to amplify connection and insight.
# Theme: Emerging Tech
# Theme: Leadership & Executive Perspectives
# Theme: Community Building & DevRel
# Theme: GTM Strategy & Trends
# Format: Best Practices & Playbooks
# Challenge: AI Adoption
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Brian Oblinger
Joshua Zerkel
Brian Oblinger & Joshua Zerkel · Dec 5th, 2025
Learn how to turn community conversations into actionable insights that drive growth, retention, and alignment across teams.
# Theme: Community Building & DevRel
# Theme: GTM Strategy & Trends
# Theme: Leadership & Executive Perspectives
# Format: Best Practices & Playbooks
# Challenge: Retention
# Challenge: Cross-Functional Alignment
# Challenge: Early Growth
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Brian Oblinger
Joshua Zerkel
Brian Oblinger & Joshua Zerkel · Dec 5th, 2025
A step-by-step playbook for executives to position community as a strategic asset, align teams, and connect engagement to business results.
# Theme: Leadership & Executive Perspectives
# Theme: GTM Strategy & Trends
# Theme: Community Building & DevRel
# Challenge: Early Growth
# Format: Best Practices & Playbooks
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Jenn Delconte
Joshua Zerkel
Jenn Delconte & Joshua Zerkel · Dec 5th, 2025
Learn how to scale Peer Circles without losing authenticity. Build systems that protect the trust and human touch that make community work.
# Format: Best Practices & Playbooks
# Challenge: Advocacy
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Jenn Delconte
Joshua Zerkel
Jenn Delconte & Joshua Zerkel · Dec 5th, 2025
Turn Peer Circle insights into action. See how Klue used customer conversations to drive alignment across Product, CS, and Marketing.
# Format: Best Practices & Playbooks
# Challenge: Advocacy
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Jenn Delconte
Joshua Zerkel
Jenn Delconte & Joshua Zerkel · Dec 5th, 2025
Learn how to design and facilitate Peer Circles that create trust, spark discussion, and turn customer connection into real business outcomes.
# Format: Best Practices & Playbooks
# Challenge: Advocacy
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Bill Johnston
Joshua Zerkel
Bill Johnston & Joshua Zerkel · Dec 5th, 2025
A guide for expanding support communities into strategic programs that drive innovation, advocacy, insight, and long-term business value.
# Theme: Community Building & DevRel
# Theme: Leadership & Executive Perspectives
# Theme: GTM Strategy & Trends
# Format: Best Practices & Playbooks
# Challenge: Advocacy
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