Darragh Collins shares how B2B communities can earn participation through founding members, curation, personal attention, and member-led connection.

Most B2B communities struggle to get real participation. The challenge isn’t more content or programming. It’s building something people actually want to show up for. In this session, we’ll explore what it takes to design communities around people, not just scale. Darragh Collins, Rillet’s leader of Community and External Communications, has built and scaled multiple B2B fintech communities including Off the Ledger at Airbase and Close Club at Rillet, shares how a more intentional approach to community drives stronger engagement and connection.

A step-by-step playbook for community leaders who need to win internal buy-in, educate stakeholders, and turn skepticism into long-term support.

A practical reflection from on how community teams can build influence by translating customer context across product, GTM, and leadership.

In this session, we explore how structured customer storytelling can uncover what actually shapes buying decisions, product adoption, and long-term loyalty.

A practical framework for identifying which customer engagement signals should influence product strategy, GTM decisions, and executive planning.

A leadership framework for prioritizing customer signals and avoiding signal overload across Product, Marketing, Sales, and Customer Success.

A guide to building psychological safety in communities so members feel comfortable asking questions, sharing ideas, and participating openly.