Featured
# Community
# GTM Strategy
# Format: Playbooks
Playbook: Define What Community Is Meant to Influence
Joshua Zerkel
From Attendee to Advocate: How Hillarie Ralston Turns Customers Into Product Co-Creators
Joshua Zerkel & Hillarie Ralston
What AI Can't Replace in Community: A Recap With Richard Millington
Joshua Zerkel & Richard Millington
All Content
Joshua Zerkel · Aug 7th, 2026
Learn how to create a community report that leads with business impact, uses health metrics as supporting evidence, and drives real stakeholder action.
# Community
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Joshua Zerkel · Aug 7th, 2026
Learn how to define community success metrics that separate health from business impact, avoid vanity numbers, and match your program's stage of maturity.
# Community
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Joshua Zerkel · Aug 6th, 2026
A recap of Gradual's Context First fireside chat with leaders from OpenAI, Contentsquare, and Gradual on turning customer engagement into measurable growth.
# Format: Event Recaps
# Customer Success & Support
# Community
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Joshua Zerkel · Aug 6th, 2026
Learn how to integrate community into business workflows so customer context informs planning, product decisions, GTM, and leadership priorities.
# Format: Playbooks
# Community
# GTM Strategy
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Joshua Zerkel & Brian Hansen · Jul 31st, 2026
Brian Hansen explains how the OVE Framework helps SaaS teams understand customer outcomes, measure value, manage expectations, and improve retention and expansion.
# Format: Event Recaps
# Sales & Revenue
# Community
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Brian Hansen & Joshua Zerkel · Jul 31st, 2026
In this Context First session, customer success advisor Brian Hansen introduces the OVE Framework: Outcomes, Value, and Expectations. Drawing on more than 15 years building and leading post-sale teams, Brian explores why these three elements have an outsized influence on customer retention and expansion, often more than the activities and metrics teams spend the most time managing.
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Joshua Zerkel · Jul 30th, 2026
A practical guide to facilitating community discussions that draw on real member experience, build genuine peer conversation, and know when to guide versus step back.
# Community
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Joshua Zerkel · Jul 30th, 2026
A practical guide to building a community content calendar anchored in member needs, with a real mix of formats, a company-to-member balance, and a regular review cadence.
# Community
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Mark Birch & Joshua Zerkel · Jul 30th, 2026
Learn how to translate community impact for executive stakeholders by connecting member activity, community signals, and business outcomes to the priorities leaders already own.
# Format: Playbooks
# GTM Strategy
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Joshua Zerkel · Jul 27th, 2026
A practical guide to designing community onboarding, from the first welcome message to measuring real activation instead of just registrations.
# Format: Playbooks
# Community
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