Join Bill Johnston, community strategist and founder of Structure3C, for a strategic conversation on how to make community an essential business function that creates value across your organization. Too often, companies treat community as something “extra” that sits outside core operations. In reality, a well-designed community can influence revenue, innovation, customer success, and brand perception. The key isn’t doing everything, it’s focusing on the high-leverage opportunities that deliver real impact. In this Executive Insights session, you’ll explore: - Why community is essential: How it creates value across the customer lifecycle and supports multiple business functions - The essentialist approach: How to cut low-value activity and focus on what matters most - Real-world application: Examples of organizations that moved from scattershot tactics to focused strategies and the results they achieved This is a 30-minute, strategic exchange designed to sharpen your thinking and expand your perspective.

Discover the Community Intelligence Loop, a framework for turning engagement data into actionable insights that strengthen GTM and community strategy.