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# Format: Playbooks
# Marketing & Growth
# Product

Playbook: How To Design Customer Conversations That Reveal Real Context

Audrey Vandenbroeck
Joshua Zerkel
Audrey Vandenbroeck & Joshua Zerkel

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Jake McKee
Joshua Zerkel
Jake McKee & Joshua Zerkel · Jun 11th, 2026
In this session, Jake McKee introduces the Customer Conversation Compass, a practical framework designed to help product teams improve how they talk with customers, how they listen, and how they turn conversations into better product decisions.
# Community
# Product
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Leslie Barber
Joshua Zerkel
Leslie Barber & Joshua Zerkel · Jun 9th, 2026
This playbook explains how to measure community resonance by tracking contribution, trust, repeat participation, and peer interaction instead of relying only on top-line reach metrics.
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Joshua Zerkel
Joshua Zerkel · Jun 8th, 2026
Learn how community helps GTM teams create better context for marketing, sales, brand, product, customer success, and leadership.
# Community
# GTM Strategy
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Leslie Barber
Joshua Zerkel
Leslie Barber & Joshua Zerkel · Jun 5th, 2026
This playbook explains how to build more depth inside a growing community by creating smaller, more intentional experiences that increase trust, contribution, and repeat participation.
# Community
# Format: Playbooks
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Patricia Feitosa
Joshua Zerkel
Patricia Feitosa & Joshua Zerkel · Jun 4th, 2026
Learn how to measure community engagement during a migration by tracking meaningful behavior, interpreting quiet signals, and adjusting your strategy over time.
# Community
# Format: Playbooks
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Patricia Feitosa
Joshua Zerkel
Patricia Feitosa & Joshua Zerkel · May 28th, 2026
Learn how to build new participation habits after a community migration through clearer entry points, repeated reminders, visible activity, and lower-friction member journeys.
# Community
# Format: Playbooks
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Patricia Feitosa
Joshua Zerkel
Patricia Feitosa & Joshua Zerkel · May 26th, 2026
Learn how to prepare members for a community migration by understanding behavior, preserving continuity, reducing friction, and clearly communicating value.
# Community
# Format: Playbooks
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A guide to explaining the difference between community and audience so internal stakeholders can better understand community strategy and support it effectively.
# Community
# Marketing & Growth
# Format: Playbooks
# Format: Resources
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Joshua Zerkel
Michelle Baltrusitis
Joshua Zerkel & Michelle Baltrusitis · May 13th, 2026
Michelle Baltrusitis shares how Fiverr made community more strategic by aligning programs to business goals, internal partnerships, and shared outcomes.
# Format: Event Recaps
# GTM Strategy
# Community
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We explore what it takes to make community impossible to ignore across the business — and is especially for community leaders who know they're sitting on something valuable and are still figuring out how to make the rest of the business see it.
# Community
# Format: Event Recaps
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