Community-Led GTM Success Stories
# Theme: GTM Strategy & Trends
# Format: Case Studies
# Challenge: Cross-Functional Alignment
Using Engagement Signals to Shape Strategic Focus
Examples of how community signals from real companies inform GTM planning, focus, and prioritization.
Joshua Zerkel · Feb 3rd, 2026
Joshua Zerkel · Sep 18th, 2025
Glossier built its billion-dollar brand by centering community-led advocacy rather than advertising. By amplifying customer voices, building feedback loops, and prioritizing authenticity, the company created trust and momentum that traditional marketing couldn’t replicate.
# Format: Case Studies
# Theme: Community Building & DevRel
# Theme: Marketing & Growth
# Challenge: Early Growth
Joshua Zerkel · Sep 18th, 2025
LEGO Ideas transformed fans into co-creators, fueling product innovation, loyalty, and marketing momentum. By tapping into community creativity and recognition, LEGO turned engagement into a scalable product strategy and GTM advantage.
# Format: Case Studies
# Theme: Community Building & DevRel
# Theme: Product Management & Feedback
# Challenge: Partner GTM
Joshua Zerkel · Sep 18th, 2025
Figma’s community ecosystem drives adoption and credibility by empowering users to build plugins and templates. These community contributions double as authentic proof points, giving Figma both a stronger product and more persuasive GTM narrative.
# Format: Case Studies
# Theme: Community Building & DevRel
# Theme: Product Management & Feedback
# Theme: Marketing & Growth
Joshua Zerkel · Sep 18th, 2025
Duolingo paired AI-driven personalization with a strong learner community to reduce churn, improve adoption, and generate advocacy. Forums, feedback loops, and authentic success stories turned the app into a global learning movement.
# Theme: Community Building & DevRel
# Theme: Marketing & Growth
# Challenge: Retention