Role Perspectives

Learn how customer success leaders view retention and what they wish marketing teams understood to improve alignment and outcomes.

Explore five lessons sales leaders want product teams to understand about go-to-market. Insights and tactics to strengthen cross-functional alignment.

Hear Josh Zerkel, Gradual's in-house community expert, share how community roles evolve into career paths, from generalist beginnings to leadership opportunities.

Explore what product leaders want community builders to understand about roadmaps, and how the two functions can partner for GTM success.

An exploration of why advocacy outperforms advertising, and how GTM leaders can harness it for growth.

Learn what sales engineers want marketing teams to understand about technical buyers, and how these insights can improve GTM alignment.

Discover what community leaders see that GTM teams often miss, and how those insights can improve strategy, adoption, and retention.

Explore five lessons founders wish marketers understood about go-to-market. Practical insights and tactics for stronger cross-functional alignment.

How planning choices made early in the year influence leadership credibility, team behavior, and cross-functional trust.

A practical playbook for positioning community as a business function by aligning it to executive priorities, org structure, and real outcomes.

A practical guide to operating B2B community programs across platforms, in-person spaces, and distributed conversations.