Cross-Functional GTM Playbooks
# Community
# GTM Strategy
# Format: Playbooks
Playbook: Designing Clear Orientation in Online Communities
A practical guide to designing community orientation so members immediately understand where they are, how the space works, and how to begin participating.
Brittney Aston & Joshua Zerkel · Apr 6th, 2026
Irwin Hipsman & Joshua Zerkel · Mar 31st, 2026
Discover how shared customer context helps marketing, sales, and success teams identify repeat buyers and generate new revenue.
Irwin Hipsman & Joshua Zerkel · Mar 26th, 2026
Learn how to build a repeat buyer program that identifies former customers, nurtures relationships, and generates faster B2B sales cycles.
Joshua Zerkel · Mar 19th, 2026
How community leaders can show up effectively in GTM planning and avoid common misalignment traps.
# Community
# GTM Strategy
# Format: Playbooks
Anna Yuan, Jeremie Gluckman & Joshua Zerkel · Mar 17th, 2026
A practical framework for measuring GEO impact and tracking how shared customer context compounds across GTM teams over time.
# GTM Strategy
# AI
# Format: Playbooks
# Marketing & Growth
# Product
# Sales & Revenue
Jeremie Gluckman, Anna Yuan & Joshua Zerkel · Mar 12th, 2026
A practical guide to building a Reddit engagement system that supports GEO and turns public conversations into shared customer context across GTM teams.
# GTM Strategy
# AI
# Format: Playbooks
Jeremie Gluckman, Anna Yuan & Joshua Zerkel · Mar 10th, 2026
A practical guide to turning Reddit and external customer conversations into shared context that aligns marketing, product, sales, and support teams.
# GTM Strategy
# Format: Playbooks
Holly Firestone & Joshua Zerkel · Mar 4th, 2026
Learn how internal champions form when teams experience community as a source of real-time customer context.
# Community
# GTM Strategy
# Format: Playbooks
Holly Firestone & Joshua Zerkel · Mar 2nd, 2026
A practical playbook for translating community interactions into shared internal context that informs product, GTM, and executive decision-making.
# Community
# GTM Strategy
# Format: Playbooks
Ryan Paredez & Dani Weinstein · Feb 27th, 2026
A practical playbook for supporting community members after a migration, covering orientation, engagement reset, and post-launch onboarding.
# Community
# Format: Playbooks
# Customer Success & Support
Ryan Paredez & Joshua Zerkel · Feb 26th, 2026
A practical playbook for communicating clearly with members during a community migration, covering timing, clarity, access, and internal alignment.
# Community
# Format: Playbooks
# GTM Strategy