Cross-Functional GTM Playbooks
# Theme: GTM Strategy & Trends
# Theme: Community Building & DevRel
# Challenge: Cross-Functional Alignment
# Format: Best Practices & Playbooks
# Challenge: Early Growth
The Annual Planning Framework for Community and GTM Leaders
A practical framework for aligning community planning with GTM priorities during annual goal-setting season.
Joshua Zerkel · Jan 6th, 2026
Joshua Zerkel · Dec 18th, 2025
A practical guide to increasing member engagement and reengagement with clear pathways, steady rhythms, and supportive experiences that make participation easier.
# Theme: Community Building & DevRel
# Format: Best Practices & Playbooks
# Challenge: Retention
# Stage: Community Size 100–1K
Joshua Zerkel · Dec 18th, 2025
Learn how to optimize community onboarding by reducing friction, asking the right questions, and guiding new members to early value.
# Theme: Community Building & DevRel
# Theme: Customer Success & Support
# Format: Best Practices & Playbooks
# Stage: Community Size 100–1K
Joshua Zerkel · Dec 9th, 2025
Learn how to make your community content readable and relevant for large language models and answer-engine discovery.
# Theme: Community Building & DevRel
# Theme: Emerging Tech
# Format: Best Practices & Playbooks
# Challenge: AI Adoption
Joshua Zerkel · Dec 9th, 2025
A practical playbook for launching a new community from zero—define your purpose, align teams, pilot your program, and grow with intention.
# Theme: Community Building & DevRel
# Theme: Leadership & Executive Perspectives
# Format: Best Practices & Playbooks
# Challenge: Early Growth
# Gradual: How-To
Brian Oblinger & Joshua Zerkel · Dec 5th, 2025
Learn how AI is reshaping community strategy and how leaders can use it responsibly to amplify connection and insight.
# Theme: Emerging Tech
# Theme: Leadership & Executive Perspectives
# Theme: Community Building & DevRel
# Theme: GTM Strategy & Trends
# Format: Best Practices & Playbooks
# Challenge: AI Adoption
Brian Oblinger & Joshua Zerkel · Dec 5th, 2025
Learn how to turn community conversations into actionable insights that drive growth, retention, and alignment across teams.
# Theme: Community Building & DevRel
# Theme: GTM Strategy & Trends
# Theme: Leadership & Executive Perspectives
# Format: Best Practices & Playbooks
# Challenge: Retention
# Challenge: Cross-Functional Alignment
# Challenge: Early Growth
Brian Oblinger & Joshua Zerkel · Dec 5th, 2025
A step-by-step playbook for executives to position community as a strategic asset, align teams, and connect engagement to business results.
# Theme: Leadership & Executive Perspectives
# Theme: GTM Strategy & Trends
# Theme: Community Building & DevRel
# Challenge: Early Growth
# Format: Best Practices & Playbooks
Jenn Delconte & Joshua Zerkel · Dec 5th, 2025
Learn how to scale Peer Circles without losing authenticity. Build systems that protect the trust and human touch that make community work.
# Format: Best Practices & Playbooks
# Challenge: Advocacy
Jenn Delconte & Joshua Zerkel · Dec 5th, 2025
Turn Peer Circle insights into action. See how Klue used customer conversations to drive alignment across Product, CS, and Marketing.
# Format: Best Practices & Playbooks
# Challenge: Advocacy
Jenn Delconte & Joshua Zerkel · Dec 5th, 2025
Learn how to design and facilitate Peer Circles that create trust, spark discussion, and turn customer connection into real business outcomes.
# Format: Best Practices & Playbooks
# Challenge: Advocacy