Event Recaps

Brian Oblinger shared how executives can turn community into a true business asset by aligning teams, measuring outcomes, and preparing for the future of AI.

Discover how the Gradual Community brings marketing, sales, CX, product, and community leaders together to learn, share, and grow what drives results.

Gradual brought together senior leaders from across CX, Marketing, Product, Growth, Brand, and Community for an evening of open conversation on what it really takes to build customer trust in an AI-driven world. The group explored how transparency, cross-functional alignment, and authentic human connection shape lasting relationships with customers. From defining “trust as the new moat” to rethinking how teams collaborate and show personality, the discussion made one thing clear: trust grows through listening, honesty, and shared purpose.

At our October Community Roundtable in San Francisco, community builders and cross-functional partners came together to explore how trust, transparency, and human connection shape customer relationships in the age of AI. The conversation touched on the power of authentic voices, the importance of company-owned community spaces, and how teams can see beyond personas to better understand the people they serve.