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Most customer events are measured by registrations, attendance, and NPS. Those are important metrics, but they miss a bigger question:

Do customers leave feeling more connected to your company? More invested in your product? More likely to advocate for you? More likely to participate in what's coming next?

 challenged the idea that customer events are simply educational experiences. By bringing product, product marketing, and design directly into customer events, her team created opportunities for customers to influence the roadmap, join early access programs, and build stronger relationships with the people behind the product.

Context First: From Attendee to Advocate: How Product-Led Events Drive Feedback, Early Access, and Loyalty

 to share the playbook behind that approach.

Before we get there, I'd love to hear from this community:

What's one thing your customer events could do beyond educating attendees?

Have you experimented with collecting product feedback, involving product teams, recruiting advocates, or something completely different? What worked, and what didn't?

Let's compare notes before the conversation.

Are your customer events creating customers or just attendees?

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