Ask questions, compare notes, and share what’s working (or not).

Community Conversations

We’re hosting an upcoming Context First session focused on a question many teams are working through:

Why do so many B2B communities struggle to get real participation?

 (Community and External Communications at Rillet) will share what he’s learned building multiple fintech communities from the ground up, including Off the Ledger, the Zip community, and Close Club.

Across these, a consistent pattern has emerged. The communities that work aren’t necessarily bigger or more active on the surface. They’re more intentional about who they bring together, how relationships are built, and what makes participation feel worthwhile.

📅 Live session: May 6
 🕘 9 AM PT / 12 PM ET

We’d love to open this up here ahead of the event. Ask Darragh anything about:

Designing application-only or curated communities

Creating early momentum and getting people to show up

Balancing in-person and online experiences

What actually drives ongoing participation

If you’re thinking about how to build a community people actively choose to be part of, bring your questions and perspective.

We’ll incorporate themes from this discussion into the live session and continue the conversation here afterward.

Context First: The People Playbook (AMA with Darragh Collins)

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