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Why Customers Renew, Expand, or Leave: The OVE Framework

Brian is a customer success consultant and advisor who has spent more than 15 years building and leading post-sale teams. Today, he works with Seed through Series B SaaS companies to help them accelerate growth through customer retention, expansion, and value realization.

During the session, Brian will introduce the OVE Framework, which stands for Outcomes, Value, and Expectations, and explain why these three factors often determine whether a customer grows, renews, or churns.

Before we go live, we'd love to hear from you:

What's the strongest predictor of customer renewal in your experience?

Where do teams most often fall short: outcomes, value, or expectations?

What questions do you have about retention, expansion, or customer growth that you'd like Brian to address?

Share your thoughts below. We'll bring community questions into the conversation, and Brian will join us here for an AMA.

Why Customers Renew, Expand, or Leave with Brian Hansen

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