Event Replay: Community Tactics with Gradual: Inside a Community Migration — What Really Makes It Work
Speakers

Ryan Paredez is a Sr. Community Manager at Splunk with over 10 years of experience building communities across B2C and B2B. He currently leads initiatives that strengthen the Splunk Community through practitioner-focused blogs, role-based content strategy, and Learning Path–specific onboarding nurtures. Ryan also played a key role in the AppDynamics → Splunk community migration, blending technical execution with member-first communication. He’s passionate about creating spaces where practitioners can learn, connect, and thrive together.

Josh Zerkel is Head of Marketing & Community-Led Growth at Gradual. A recognized leader in community strategy, he has built and scaled programs at Asana, Evernote, HeyGen, and CBS News that have driven millions in pipeline, global engagement, and cross-functional impact. He’s the author of The Community Code, and a trusted advisor to startups and enterprise teams building community-powered growth engines.
SUMMARY
In this Community Tactics with Gradual session, Ryan Paredez, Sr. Community Manager at Splunk, shares what it took to migrate the AppDynamics community into Splunk successfully. You’ll learn how Ryan balanced technical precision with empathy and communication, what worked well, what didn’t, and what he’d approach differently next time.
