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About Gradual

Gradual: Product Updates

Format: Event Recaps

Theme: Leadership & Executive Perspectives

Theme: Community Building & DevRel

Challenge: Cross-Functional Alignment

Theme: GTM Strategy & Trends

Challenge: Advocacy

Explore five lessons sales leaders want product teams to understand about go-to-market. Insights and tactics to strengthen cross-functional alignment.

What Sales Leaders Wish Product Teams Knew About GTM

Hear Josh Zerkel, Gradual's in-house community expert, share how community roles evolve into career paths, from generalist beginnings to leadership opportunities.

Professional Growth Through Community Roles

Explore what product leaders want community builders to understand about roadmaps, and how the two functions can partner for GTM success.

What Product Leaders Wish Community Builders Knew About Roadmaps

An exploration of why advocacy outperforms advertising, and how GTM leaders can harness it for growth.

Why Advocacy Beats Advertising

Learn what sales engineers want marketing teams to understand about technical buyers, and how these insights can improve GTM alignment.

Speaking to Technical Buyers: Lessons From Sales Engineers

Discover what community leaders see that GTM teams often miss, and how those insights can improve strategy, adoption, and retention.

Community Leaders on What GTM Teams Overlook About Customers

Explore five lessons founders wish marketers understood about go-to-market. Practical insights and tactics for stronger cross-functional alignment.

What Founders Wish Marketers Knew About GTM

Learn how customer success leaders view retention and what they wish marketing teams understood to improve alignment and outcomes.

What Customer Success Leaders Wish Marketing Knew About Retention

Glossier built its billion-dollar brand by centering community-led advocacy rather than advertising. By amplifying customer voices, building feedback loops, and prioritizing authenticity, the company created trust and momentum that traditional marketing couldn’t replicate.

Glossier’s Community-Led Brand: Advocacy Before Advertising

Replay from Gradual's October 2025 Product Update

Event Replay: October 2025 Product Update

Brian Oblinger shared how executives can turn community into a true business asset by aligning teams, measuring outcomes, and preparing for the future of AI.

Webinar Recap: From Connection to Impact: Executive Insights with Brian Oblinger

Join Brian Oblinger, trusted advisor to Airbnb, Greenhouse, Salesforce, and more, for a fast-moving conversation about how executives can turn community into measurable business impact. We will explore cross-functional success stories, practical tactics for influencing strategy across the organization, and where community is headed as a go-to-market lever in 2026 and beyond.

Executive Insights with Gradual: The Playbook for Building Strategic Value Through Community

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.css-4atpvc-StyledLink:hover *{color:var(--theme-color-primary, #04B17D);}What Sales Leaders Wish Product Teams Knew About GTM

What Sales Leaders Wish Product Teams Knew About GTM