When Marcel Santilli and Rebecca Woerner joined Scale AI they were tasked with launching the company's first AI Conference. The first year pulled in 10,000 people. Marcel, a career-long community builder and Rebecca, with a decade plus of event management experience, saw the opportunity to use the TransformX conference to launch AI Exchange, one of the largest AI communities in the world. In year 2 they hosted TransformX with over 25,000 people and launched the AI Exchange community, all on Gradual.
In this session, Marcel & Rebecca will explore all the behind-the-scenes bits and pieces that go in to hosting a successful event at this scale with the goal of building a thriving community.
Join us in this behind the scenes look into the key components of an event like this:
- Strategy behind the event
- Speaker recruitment and content
- Setting up the platform
- Agenda and format
- Pre-recorded sessions vs Live streaming
- Promotion and distribution via email, advertising, and social media
- Video production, live streaming, studio setup
- Moderation and staffing
This session will kick off a series of talks focused on providing real-life insights into building communities by seasoned community leaders. Make sure you join us for this and our upcoming events!
