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Behind the scenes: Hosting a community-led virtual conference for 25,000 people with Marcel Santilli & Rebecca Woerner
# Events
# Engagement
# Fireside Chat
# Marketing

When Marcel Santilli and Rebecca Woerner joined Scale AI they were tasked with launching the company's first AI Conference. The first year pulled in 10,000 people. Marcel, a career-long community builder and Rebecca, with a decade plus of event management experience, saw the opportunity to use the TransformX conference to launch AI Exchange, one of the largest AI communities in the world. In year 2 they hosted TransformX with over 25,000 people and launched the AI Exchange community, all on Gradual.

In this session, Marcel & Rebecca will explore all the behind-the-scenes bits and pieces that go in to hosting a successful event at this scale with the goal of building a thriving community.

Join us in this behind the scenes look into the key components of an event like this:

  1. Strategy behind the event
  2. Speaker recruitment and content
  3. Setting up the platform
  4. Agenda and format
  5. Pre-recorded sessions vs Live streaming
  6. Promotion and distribution via email, advertising, and social media
  7. Video production, live streaming, studio setup
  8. Moderation and staffing

This session will kick off a series of talks focused on providing real-life insights into building communities by seasoned community leaders. Make sure you join us for this and our upcoming events!

Speakers
Marcel Santilli
Marcel Santilli
Head of Marketing @ Scale AI
Rebecca Woerner
Rebecca Woerner
Head of Events & Field Marketing @ Scale AI
Agenda
Track View
10:00 PM, GMT
-
10:20 PM, GMT
Stage 1
Fireside Chat
calendar
Lessons from hosting a 25,000 person community-led conference
Marcel Santilli
Rebecca Woerner
10:20 PM, GMT
-
10:30 PM, GMT
Stage 1
Q&A
calendar
Speaker Q&A
10:30 PM, GMT
-
11:00 PM, GMT
Stage 1
Breakout Session
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Group Discussions: Your own lessons learned
Attendees
Bessie
Bessie
Bessie
member
Arlene
Arlene
Arlene
member
Cody
Cody
Cody
member
Colleen
Colleen
Colleen
member
Kathryn
Kathryn
Kathryn
member
Bessie
Bessie
Bessie
member
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Event has finished
September 21, 10:00 PM, GMT
Online
Event has finished
September 21, 10:00 PM, GMT
Online