Two of the most misunderstood functions at any company are Community and Partnerships.

Community is regularly handed marketing KPIs, and partnerships are routinely measured against traditional sales metrics. Jared believes that these two functions, regardless of how you measure them, both exist to serve the same objective - How can I get closer to my customer?

Jared will focus on how to think about the segmentation of these audiences, how they can work together within the ecosystem as interconnected entities, and how to build an organizational ethos that appreciates the value of a holistic, balanced ecosystem.