Turning Community, Events, and Advocacy Into Business Impact

Customer engagement doesn't sit with one team anymore.

The questions customers ask, the events they attend, the peers they trust, the content they come back to, and the stories they share all create signals that can help a company grow. But those signals are often scattered across customer success, marketing, product, support, community, education, and advocacy.

Join Gradual and SuccessLab for an invitation-only evening with customer-facing leaders exploring how organizations are turning engagement into stronger customer outcomes and business impact.

The evening will feature a fireside conversation with:

Kenna Valdez - Customer Education Community Manager, OpenAI

Ursula Llabres - SVP Customer, Services & Support, Contentsquare

Together, we'll explore how leading organizations are connecting customer engagement across teams, capturing meaningful signals, and creating better experiences across the customer lifecycle. Following the fireside chat, we'll open the conversation to the room with an interactive roundtable discussion and networking reception.

What we'll explore

1. How customer engagement supports onboarding, adoption, renewal, expansion, advocacy, and product feedback
2. Where valuable customer signals get lost across teams
3. How community, events, content, education, and advocacy can work together across the customer lifecycle
4. Which signals are worth capturing, sharing, and acting on
5. How teams are measuring customer engagement beyond attendance, registrations, or activity alone

Event Details

Date: Wednesday, August 5

Time: 5:00–8:00 p.m.Guests are welcome to arrive starting at 4:30 p.m. for networking.

Location: Gradual HQ, San Francisco

Format: Fireside chat, roundtable discussion, and networking reception

Hosted by: Gradual and SuccessLab