Context First: Helping Members Build New Habits During a Migration

If you’ve ever led a community migration, you know the work goes far beyond choosing a new platform. It touches habits, trust, and helping people feel confident about where to show up next while honoring the value they already know.

In this Context First session, Patricia Feitosa shares how she guided the Power of MACH Community through a move from a fragmented setup across Slack and Hivebrite into a single, unified space. With a global audience of senior, time-constrained leaders, the focus stayed on clarity, communication, and thoughtful change management.

Patricia walks through the principles that shaped her approach, the early decisions that helped preserve existing value, and how she supported members as new participation habits began to form. She’ll share the tradeoffs she navigated and what she’s watching as engagement continues to take shape.

You’ll also have space to bring your questions, learn from how other community leaders are thinking about similar challenges, and continue the conversation with Patricia in the AMA thread before and after the session.

Speakers

Patricia Feitosa

Community Manager @ MACH Alliance

Joshua Zerkel

Head of Marketing & Community @ Gradual

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4:00 PM - 4:30 PM GMT

April 8, 2026

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