Executive Insights with Gradual: Generating New Business from Repeat Customer Buyers

Most B2B teams wait for former customers to reach out after they change jobs. That delay leaves real revenue on the table. Repeat buyers move faster, close sooner, and deliver value more quickly than brand-new prospects. Yet only a small fraction of companies have a structured way to activate them.

Join Irwin Hipsman , Founder of Repetitos and former Director of Customer Lifecycle Marketing at Forrester, for a focused conversation on how modern B2B teams can turn their customer contact database into a growth advantage.

In this 30-minute Executive Insights with Gradual session, Irwin will walk through how to use the data and resources you already have to identify former customers, segment them intelligently, and nurture relationships that lead to faster, higher-confidence deals. We’ll explore how leading teams are generating 10 to 25 percent of new business from repeat buyers without adding headcount or new tools.

As part of the session, all registrants will receive four practical AI prompts designed to help clean up and standardize customer contact data, making it easier to spot repeat buyer opportunities.

Before and after the event

Participate in an asynchronous AMA with Irwin in the Gradual community forum

Ask questions, upvote others, and continue the conversation with peers

Irwin Hipsman is a four-time customer marketing practitioner, five-time Top 100 Customer Marketing Strategist and Influencer, and author of the 2025 State of B2B Customer Contact Databases Report. He specializes in helping teams turn messy customer data into a repeatable source of growth.

Reserve your spot and join the conversation.

Speakers

Irwin Hipsman

Founder @ Repetitos

Joshua Zerkel

Head of Marketing & Community @ Gradual

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5:00 PM - 5:30 PM GMT

March 4, 2026

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