The Missing Signals in Customer Success

# Customer Success & Support

# Community

# Sales & Revenue

Context First: The Missing Signals in Customer Success

Why product data alone isn't enough to understand customer health and engagement.

Customer Success teams have more data than ever before, yet many leaders still struggle to answer critical questions:

Which customers are truly engaged?

Which relationships are at risk?

What signals indicate expansion opportunities?

How do we understand customer health beyond product usage?

Over the past several months, we've spoken with customer-facing leaders through research interviews, executive dinners, webinars, and fireside conversations to better understand how organizations are thinking about customer context and engagement.

One theme has consistently emerged: some of the most valuable customer signals happen outside the product.

Customer conversations, executive relationships, events, customer education, community participation, support interactions, and advocacy all contribute to a deeper understanding of customer health and business outcomes.

Join us for a discussion on how leading organizations are identifying and leveraging these signals to build a more complete picture of their customers.

We'll Explore

What signals matter beyond product usage

Which customer behaviors are most predictive of success

What important context is often overlooked

Where customer context lives today

What information gets lost across teams

How organizations can create a more complete customer picture

How customer health and engagement are evolving

Who Should Attend

Customer Success Leaders

Customer Experience Leaders

Customer Operations Teams

Revenue Leaders

Community Leaders

Customer Education Leaders

Founders and Executives

Whether you're leading Customer Success, Customer Experience, Community, Education, or Revenue teams, this conversation will provide practical insights into the signals that shape customer outcomes and the future of customer intelligence.