Bill will present primary research on the role of purpose in community strategy, give a summary of recent research on how brands are investing in high-touch online community experiences for their executive customers, and offer guidance on how to think about creating more purposeful and intimate communities for your organization.
When most brands think "community", they think of online forums that are focused on support and knowledge management - this is an unfortunate limiting belief.
The pandemic forced the mass adoption of digital collaboration tools and triggered a sober look at how we spend our time online. Many people are now searching for more meaningful, authentic, and intimate online experiences. These facts point to significant opportunities for online communities a central role in experiences that have traditionally been relegated to in-person, including Executive advisory boards, mastermind groups, industry innovation and much more.