Ask questions, compare notes, and share what’s working (or not).

Community Conversations

Reddit plays a growing role in how brands show up in AI-powered search, recommendations, and generative answers. But engaging there isn’t about growth hacks or broadcasting messages. It’s about understanding community norms, showing up with intent, and knowing how to turn signal into something your teams can actually use.

 to walk through one proven Reddit engagement play designed to drive real GEO (generative engine optimization) outcomes. Drawing on his work at Amplitude, IDEO, FeverBee, and Dovetail, 

 will share how he identifies the right subreddits, engages authentically, and translates high-signal conversations into discoverability, demand, and expansion insights across GTM, product, and research teams.

This AMA is your space to help shape the session. Ask questions, share what you’ve tried, or surface challenges you’re running into with Reddit, GEO, or community-led discovery. You can also upvote the topics you most want Jeremie to dig into during the live conversation.

What’s been your biggest challenge engaging on Reddit as a brand or practitioner?

How do you balance authentic participation with internal expectations for impact or ROI?

What signals from Reddit conversations would be most valuable for your team today?

Drop your thoughts below and join the discussion ahead of the live session.

AMA: From Reddit to Results — A Community Engagement Playbook for GEO with Jeremie Gluckman and Anna Yuan

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