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Most B2B teams wait for former customers to reach out after they change jobs. But repeat buyers often close faster and generate value sooner than brand-new prospects. The real question is: how do you proactively identify and activate them?

 and former Director of Customer Lifecycle Marketing at Forrester, will 

 to share practical ways to turn your customer contact database into a reliable source of new revenue.

Use this thread to shape the session and deepen the conversation after it. Ask your questions, share what you’ve tried, or highlight challenges you’re facing. 

What’s your biggest obstacle in identifying former customers in your database?

How aligned are sales, marketing, and customer success around repeat buyer opportunities?

If you could improve one thing about your customer contact data, what would it be?

AMA: Generating New Business from Repeat Customer Buyers with Irwin Hipsman

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