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I’ve seen H2 planning surface this problem more than once.

Different teams are often talking about the same customer, but describing that customer in very different ways.

Customer success may talk about adoption risk.

Product may talk about repeated requests.

Community may talk about confusion that keeps coming up in peer conversations.

None of those views are necessarily wrong. They’re just incomplete on their own.

The challenge is figuring out when those different customer stories need to be compared before they become different team priorities.

When you’ve seen teams operating from different versions of the same customer, what helped bring the picture back together?

When teams hear different versions of the same customer

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