Creating Campaigns with Gradual’s Community Tools

# Gradual: How-To

# Theme: Marketing & Growth

# Format: Best Practices & Playbooks

# Theme: Community Building & DevRel

# Challenge: Cross-Functional Alignment

Learn tactical ways to use Gradual’s tools to align campaigns with community engagement and create lasting impact.

November 10, 2025

Joshua Zerkel

Campaigns create natural moments of attention—product launches, industry events, and year-end planning cycles are just a few moments you might build campaigns around. But without community, campaigns often start and stop with a single email or event. Gradual’s tools can extend these campaigns into multi-touch engagement journeys where members continue learning, sharing, and connecting.

Tactics for creating campaigns in Gradual

1. Launch assets in the content hub Create assets for each campaign, such as decks, guides, or FAQs. Upload them into Gradual’s content hub, tagging by theme (e.g., adoption, retention). This makes resources easy to discover during and after the campaign.

2. Homepage spotlights for visibility Use Gradual’s homepage features to highlight campaign content at the exact moment it matters. Rotate banners or spotlights weekly to keep campaigns top of mind.

3. Discussion threads to spark dialogue For each campaign, open a dedicated thread. Prompt members with specific questions: “How are you planning for Q4?” or “What’s your favorite way to use this new feature?” This shifts campaigns from broadcast to dialogue.

4. Event tie-Ins Pair campaigns with Gradual’s event tools. For a product launch, host a demo and Q&A. For planning season, run a peer workshop. Recordings can then be archived in the content hub, extending shelf life.

5. Polls for quick feedback Embed polls in campaign-related events to capture sentiment or gauge adoption. Share results back to the community in a discussion thread to validate their input and close the loop.

6. Recognition to encourage participation Acknowledge members who contribute during campaigns. Tag them in discussions, feature their responses, or highlight their contributions in newsletters. Recognition builds momentum for future campaigns.

Why GTM leaders should care

Campaigns that extend into Gradual become more than marketing pushes:

Marketing sees campaigns reinforced through peer discussion.

Product collects feedback in real time.

Sales benefits from visible customer enthusiasm tied to launches.

Customer Success uses campaign content to guide adoption and renewals.

Turning moments into momentum

Campaigns are powerful, but only if they last longer than their launch date. Gradual’s tools make it possible to turn each campaign into an ongoing conversation and learning opportunity. By applying simple tactics including content hub uploads, homepage features, discussions, events, polls, and recognition, GTM leaders can ensure every campaign drives sustained engagement.

How could your next campaign be extended into Gradual to create momentum that lasts?

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