Event Replay: Context First: The Three Questions That Shape Member Experience
Speakers

Brittney Aston is a community strategist, multidisciplinary artist, and Army veteran with over a decade of experience building and scaling online communities across tech, education, and creative industries.
They helped lead community programs at Nextdoor and recently launched the Spektrix online community, designing systems that prioritize clarity, psychological safety, and belonging.
Brittney’s work focuses on the intersection of community operations, member experience, and cross-functional collaboration. They are currently completing an MFA at the School of the Art Institute of Chicago.

Josh Zerkel is Head of Marketing & Community-Led Growth at Gradual. A recognized leader in community strategy, he has built and scaled programs at Asana, Evernote, HeyGen, and CBS News that have driven millions in pipeline, global engagement, and cross-functional impact. He’s the author of The Community Code, and a trusted advisor to startups and enterprise teams building community-powered growth engines.
SUMMARY
Join Brittney Aston, Senior Community Manager at Spektrix, for a repeatable community design play they’ve used across multiple platforms to improve activation, trust, and alignment across teams.
The focus is on how small, intentional system decisions shape whether a community feels clear, safe, and worth participating in. Rather than theory, this session centers on a practical framework grounded in real-world experience.
You’ll leave with three guiding questions you can apply to your own community to evaluate member experience and make meaningful improvements without overhauling everything at once.
