Event Replay: From Reddit to Results - A Community Engagement Playbook for GEO
Speakers

Jeremie is a leader in the corporate tech and social impact sectors with organizations such as Amplitude, Accela, the Peace Corps, FeverBee, IDEO, and most recently, Dovetail. Jeremie brings expertise in managing and evaluating communities, engaging members, and driving impact. Dedicated to digital trust, safety, and equity, Jeremie is rooted in values-based leadership and building authentic relationships.

3X founder and angel investor. Built GTM agency and AI products for customers like 𝗔𝗽𝗽𝗹𝗲, 𝗚𝗼𝗼𝗴𝗹𝗲, 𝗻𝗩𝗶𝗱𝗶𝗮, and 𝗖𝗶𝘀𝗰𝗼. Obsessed with building systems that turn 𝗴𝗼𝗮𝗹𝘀 𝗶𝗻 → 𝗼𝘂𝘁𝗰𝗼𝗺𝗲𝘀 𝗼𝘂𝘁. Now building 𝗦𝗰𝗮𝗹𝗲𝗔𝗴𝗲𝗻𝘁𝗶𝗰, the 𝗺𝗮𝗴𝗶𝗰 𝘄𝗮𝗻𝗱 𝗳𝗼𝗿 𝗚𝗧𝗠. The next decade of growth won’t be powered by more tools, but by AI agents that think, reason, and act – 𝘁𝘂𝗿𝗻𝗶𝗻𝗴 𝗵𝘂𝗺𝗮𝗻 𝗶𝗻𝘁𝗲𝗻𝘁 𝗶𝗻𝘁𝗼 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝘂𝘁𝗰𝗼𝗺𝗲𝘀 at 𝘀𝗰𝗮𝗹𝗲. Bonus: 2X U.S. patent holder.

Josh Zerkel is Head of Marketing & Community-Led Growth at Gradual. A recognized leader in community strategy, he has built and scaled programs at Asana, Evernote, HeyGen, and CBS News that have driven millions in pipeline, global engagement, and cross-functional impact. He’s the author of The Community Code, and a trusted advisor to startups and enterprise teams building community-powered growth engines.
SUMMARY
How to identify the right subreddits, engage authentically without violating community norms, and translate high-signal conversations into discoverability, demand, and expansion signals that matter across GTM, product, and research teams for AEO and GEO.
