Executive Insights with Gradual: Unlocking the Revenue Engine Hiding in Your Community

Anthony DeShazor is a 3× Chief Customer Officer who turns community insights into revenue. He’s scaled B2B SaaS from $0 to $1B+ ARR, driven 110% NRR with just four CSMs, and eliminated $400M+ in churn and compliance risk. His Multidimensional Customer Value™️ framework aligns sales, marketing, product, and success to build capital-efficient growth engines that keep customers and revenue growing.

Josh Zerkel is Head of Marketing & Community-Led Growth at Gradual. A recognized leader in community strategy, he has built and scaled programs at Asana, Evernote, HeyGen, and CBS News that have driven millions in pipeline, global engagement, and cross-functional impact. He’s the author of The Community Code, and a trusted advisor to startups and enterprise teams building community-powered growth engines.