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Executive Insights with Gradual: Unlocking the Revenue Engine Hiding in Your Community

Posted Oct 30, 2025 | Views 28
# Format: Event Recaps
# GTM Strategy
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Speakers

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Anthony DeShazor
Founder and CEO @ Protia Revenue Systems

Anthony DeShazor is a 3× Chief Customer Officer who turns community insights into revenue. He’s scaled B2B SaaS from $0 to $1B+ ARR, driven 110% NRR with just four CSMs, and eliminated $400M+ in churn and compliance risk. His Multidimensional Customer Value™️ framework aligns sales, marketing, product, and success to build capital-efficient growth engines that keep customers and revenue growing.

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Joshua Zerkel
Head of Marketing & Community @ Gradual

Josh Zerkel is Head of Marketing & Community-Led Growth at Gradual. A recognized leader in community strategy, he has built and scaled programs at Asana, Evernote, HeyGen, and CBS News that have driven millions in pipeline, global engagement, and cross-functional impact. He’s the author of The Community Code, and a trusted advisor to startups and enterprise teams building community-powered growth engines.

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SUMMARY

Join us for a sharp, fast-paced conversation with a three-time Chief Customer Officer who’s turned community insights into $1B+ in revenue, solved $400M in churn risk, and built GTM engines that don’t burn budget.

The real opportunity with community is turning conversations, event moments, and learning activity into fuel for customer growth before competitors capture it. In this interactive fireside chat, Anthony DeShazor will show how to spot the value signals your dashboards miss and connect them to measurable outcomes. Together we’ll uncover how the right insights can align your GTM engine and turn overlooked interactions into your next source of growth.

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