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About Gradual

Gradual: Product Updates

Format: Event Recaps

Theme: Leadership & Executive Perspectives

Theme: Community Building & DevRel

Challenge: Cross-Functional Alignment

Theme: GTM Strategy & Trends

Challenge: Advocacy

Glossier built its billion-dollar brand by centering community-led advocacy rather than advertising. By amplifying customer voices, building feedback loops, and prioritizing authenticity, the company created trust and momentum that traditional marketing couldn’t replicate.

Glossier’s Community-Led Brand: Advocacy Before Advertising

LEGO Ideas transformed fans into co-creators, fueling product innovation, loyalty, and marketing momentum. By tapping into community creativity and recognition, LEGO turned engagement into a scalable product strategy and GTM advantage.

LEGO Ideas: Turning Fans Into a Product Strategy Engine

Figma’s community ecosystem drives adoption and credibility by empowering users to build plugins and templates. These community contributions double as authentic proof points, giving Figma both a stronger product and more persuasive GTM narrative.

Figma’s Community Ecosystem: From Plugins to Proof Points

Duolingo paired AI-driven personalization with a strong learner community to reduce churn, improve adoption, and generate advocacy. Forums, feedback loops, and authentic success stories turned the app into a global learning movement.

How Duolingo Built Community into Its Growth Strategy

Replay from Gradual's October 2025 Product Update

Event Replay: October 2025 Product Update

Brian Oblinger shared how executives can turn community into a true business asset by aligning teams, measuring outcomes, and preparing for the future of AI.

Webinar Recap: From Connection to Impact: Executive Insights with Brian Oblinger

Join Brian Oblinger, trusted advisor to Airbnb, Greenhouse, Salesforce, and more, for a fast-moving conversation about how executives can turn community into measurable business impact. We will explore cross-functional success stories, practical tactics for influencing strategy across the organization, and where community is headed as a go-to-market lever in 2026 and beyond.

Executive Insights with Gradual: The Playbook for Building Strategic Value Through Community

At our October Community Roundtable in San Francisco, community builders and cross-functional partners came together to explore how trust, transparency, and human connection shape customer relationships in the age of AI. The conversation touched on the power of authentic voices, the importance of company-owned community spaces, and how teams can see beyond personas to better understand the people they serve.

Building Trust and Connection in the Age of AI: Community Roundtable with Gradual

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Community-Led GTM Success Stories

.css-4atpvc-StyledLink:hover *{color:var(--theme-color-primary, #04B17D);}Glossier’s Community-Led Brand: Advocacy Before Advertising

Glossier’s Community-Led Brand: Advocacy Before Advertising