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About Gradual

Gradual: Product Updates

Format: Event Recaps

Theme: Leadership & Executive Perspectives

Theme: Community Building & DevRel

Challenge: Cross-Functional Alignment

Theme: GTM Strategy & Trends

Challenge: Advocacy

Learn how AI is reshaping community strategy and how leaders can use it responsibly to amplify connection and insight.

Playbook: The Role of AI in the Future of Community Strategy

Explore five ways AI is changing GTM across marketing, sales, product, and CX. Learn practical tactics and see how community keeps teams aligned.

5 Ways AI Is Already Reshaping Go-to-Market (and How to Put Community at the Center)

GitHub Copilot shows how AI innovation gains credibility when paired with open-source community collaboration. Here are lessons for GTM leaders.

AI + Open Source: Lessons From GitHub Copilot on Community-Driven Innovation

Explore how AI can unify content and support by surfacing resources across forums, docs, and courses to drive adoption and retention.

How AI Unifies Content and Support for Customers

AI is transforming GTM, but it can’t replace human judgment or community insight. Learn where the gaps are and how to fill them.

Where AI Falls Short: The Human and Community Layer GTM Still Needs

Glossier built its billion-dollar brand by centering community-led advocacy rather than advertising. By amplifying customer voices, building feedback loops, and prioritizing authenticity, the company created trust and momentum that traditional marketing couldn’t replicate.

Glossier’s Community-Led Brand: Advocacy Before Advertising

Replay from Gradual's October 2025 Product Update

Event Replay: October 2025 Product Update

Brian Oblinger shared how executives can turn community into a true business asset by aligning teams, measuring outcomes, and preparing for the future of AI.

Webinar Recap: From Connection to Impact: Executive Insights with Brian Oblinger

Join Brian Oblinger, trusted advisor to Airbnb, Greenhouse, Salesforce, and more, for a fast-moving conversation about how executives can turn community into measurable business impact. We will explore cross-functional success stories, practical tactics for influencing strategy across the organization, and where community is headed as a go-to-market lever in 2026 and beyond.

Executive Insights with Gradual: The Playbook for Building Strategic Value Through Community

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Emerging Tech & AI in GTM

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Playbook: The Role of AI in the Future of Community Strategy