Emerging Tech & AI in GTM
Popular topics
# Community
# GTM Strategy
# Format: Playbooks
# About Gradual
# Gradual: Product Updates
# Format: Event Recaps
# Marketing & Growth
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# AI
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# Format: Thought Leadership
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# Format: Case Studies
# Gradual: How-Tos
# Format: Resources
# Format: AMAs
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Resource
Where AI Falls Short: The Human and Community Layer GTM Still Needs
AI is transforming GTM, but it canât replace human judgment or community insight. Learn where the gaps are and how to fill them.
# Format: Playbooks
# AI
# Community

Joshua Zerkel ¡ Sep 22nd, 2025
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Resource
5 Ways AI Is Already Reshaping Go-to-Market (and How to Put Community at the Center)
Explore five ways AI is changing GTM across marketing, sales, product, and CX. Learn practical tactics and see how community keeps teams aligned.
# AI
# GTM Strategy

Joshua Zerkel ¡ Dec 4th, 2025
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Resource
AI + Open Source: Lessons From GitHub Copilot on Community-Driven Innovation
GitHub Copilot shows how AI innovation gains credibility when paired with open-source community collaboration. Here are lessons for GTM leaders.
# AI
# Product
# Community

Joshua Zerkel ¡ Dec 4th, 2025
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Resource
How AI Unifies Content and Support for Customers
Explore how AI can unify content and support by surfacing resources across forums, docs, and courses to drive adoption and retention.
# Format: Thought Leadership
# AI
# Community

Joshua Zerkel ¡ Dec 4th, 2025
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Resource
Playbook: The Role of AI in the Future of Community Strategy
Learn how AI is reshaping community strategy and how leaders can use it responsibly to amplify connection and insight.
# AI
# Community
# GTM Strategy
# Format: Playbooks


Brian Oblinger & Joshua Zerkel ¡ Dec 5th, 2025
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Resource
How Can You Make Your Community Hub AI-Ready?
Learn how to make your community content readable and relevant for large language models and answer-engine discovery.
# Community
# AI
# Format: Playbooks

Joshua Zerkel ¡ Dec 9th, 2025
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Resource
Why AI Canât Replace Shared Customer Reality
Why GTM still depends on human signals from community, even as AI tools become central to forecasting and execution.
# AI
# GTM Strategy

Joshua Zerkel ¡ Mar 24th, 2026
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