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About Gradual

Gradual: Product Updates

Format: Event Recaps

Theme: Leadership & Executive Perspectives

Theme: Community Building & DevRel

Challenge: Cross-Functional Alignment

Theme: GTM Strategy & Trends

Challenge: Advocacy

Learn how to mentor rising GTM leaders. See lessons from Stripe, LinkedIn, Netflix, Spotify, and ServiceNow, with actionable tactics for cross-functional growth.

Mentorship as a GTM Growth Lever

Learn how to transition from individual contributor to GTM leader. See real-world examples, pitfalls to avoid, and actionable tactics for success.

From IC to GTM Leader: A Practical Playbook for Cross-Functional Growth

Learn how companies that faced crises adapted their GTM strategies, and what leaders can take from their pivots.

Leading Through Crisis: GTM Lessons From Companies That Had to Pivot Fast

Learn how to create a personal advisory board to accelerate your GTM career growth and decision-making.


How to Build a Personal GTM Advisory Board

Learn how to design advocacy funnels that turn engaged community members into ambassadors, champions, and executive advisors.


Building Advocacy Funnels: From Community Members to Champions

Learn how to transition from a GTM specialist to a cross-functional leader while keeping your expertise relevant and credible.

Making the Leap: How GTM Specialists Grow Into Cross-Functional Leaders

Glossier built its billion-dollar brand by centering community-led advocacy rather than advertising. By amplifying customer voices, building feedback loops, and prioritizing authenticity, the company created trust and momentum that traditional marketing couldn’t replicate.

Glossier’s Community-Led Brand: Advocacy Before Advertising

Replay from Gradual's October 2025 Product Update

Event Replay: October 2025 Product Update

Brian Oblinger shared how executives can turn community into a true business asset by aligning teams, measuring outcomes, and preparing for the future of AI.

Webinar Recap: From Connection to Impact: Executive Insights with Brian Oblinger

Join Brian Oblinger, trusted advisor to Airbnb, Greenhouse, Salesforce, and more, for a fast-moving conversation about how executives can turn community into measurable business impact. We will explore cross-functional success stories, practical tactics for influencing strategy across the organization, and where community is headed as a go-to-market lever in 2026 and beyond.

Executive Insights with Gradual: The Playbook for Building Strategic Value Through Community

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Leadership & Career Growth

.css-4atpvc-StyledLink:hover *{color:var(--theme-color-primary, #04B17D);}Mentorship as a GTM Growth Lever

Mentorship as a GTM Growth Lever