Context First: The People Playbook: How to Build a B2B Community People Actually Show Up For

Most B2B communities struggle to get real participation. The challenge isn’t more content or programming. It’s building something people actually want to show up for.

In this session, we’ll explore what it takes to design communities around people, not just scale.

Darragh Collins , Rillet ’s leader of Community and External Communications, has built and scaled multiple B2B fintech communities including Off the Ledger at Airbase and Close Club at Rillet, will share how a more intentional approach to community drives stronger engagement and connection.

From application-only models to curated in-person experiences, he’ll walk through the decisions that shaped communities people chose to be part of, not just join.

You’ll walk away with practical ways to build a community where the right people show up, participate, and stay engaged.

Before and after the event:

Join the AMA with Darragh Collins in the Gradual community

Ask questions, share your perspective, and continue the conversation with peers

Reserve your spot and join the conversation.

Speakers

Darragh Collins

Community Lead & External Comms @ Rillet

Joshua Zerkel

Head of Marketing & Community @ Gradual

Event has finished

4:00 PM - 4:30 PM GMT

May 6, 2026

Online

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