We invest hours, days, months, maybe even years of time building a community space. After all that investment, do we have the ability to shut it down if it's not working? No matter how much effort we've put into a community space, we have to be honest about whether or not it's serving and supporting the community and be willing to let go. But that's easier said than done. This is an honest conversation with veteran community builder and current Head of Community at Nextdoor, Caty Kobe to where she explores her experiences shutting down community spaces. Caty shares insights from her own community journeys of what has worked, and what hasn't, and some tips and tricks to know when and how to move on.

One of the most common mistakes community builders make (especially when they come from a marketing background) is treating their community like they treat their audience. Having a marketing background gives you an amazing leg up in the community space, but you're prone to certain myths that need to be busted. Join Bri Leever as she explores the similarities and differences between working in marketing and building a community, and shares about her own mistakes along the way.

Two of the most misunderstood functions at any company are Community and Partnerships. Community is regularly handed marketing KPIs, and partnerships are routinely measured against traditional sales metrics. Jared believes that these two functions, regardless of how you measure them, both exist to serve the same objective - How can I get closer to my customer? Jared will focus on how to think about the segmentation of these audiences, how they can work together within the ecosystem as interconnected entities, and how to build an organizational ethos that appreciates the value of a holistic, balanced ecosystem.

Bill will present primary research on the role of purpose in community strategy, give a summary of recent research on how brands are investing in high-touch online community experiences for their executive customers, and offer guidance on how to think about creating more purposeful and intimate communities for your organization.  When most brands think "community", they think of online forums that are focused on support and knowledge management - this is an unfortunate limiting belief. The pandemic forced the mass adoption of digital collaboration tools and triggered a sober look at how we spend our time online. Many people are now searching for more meaningful, authentic, and intimate online experiences. These facts point to significant opportunities for online communities a central role in experiences that have traditionally been relegated to in-person, including Executive advisory boards, mastermind groups, industry innovation and much more.