Learn more about the contribution feature with the addition of points and rewards, uploading event presentations for attendees, unlisted events and reporting updates.

Check out the updates on the Q&A feature in live stream and meeting rooms, contributor leaderboard logs, mobile friendly matching and roundtables, more emojis to choose from during events and other great new features in Gradual.

Is a Destination-based or Destination-less customer marketing advocacy program best? This chat discussed the benefits and approaches for each. In a nutshell… A Destination-based program involves having an online gathering space for your customers to consistently engage in your program and participate in advocacy opportunities presented there. Versus... A Destination-less program, where there is not a central online gathering space, but communications via emails and surveys collect customer preferences that become advocate profiles. Then advocacy opportunities are presented to customers when their profiles match the opportunity criteria. So which is best?  The answer likely depends, but that’s what is explored in this chat.