Learn how AI is reshaping community strategy and how leaders can use it responsibly to amplify connection and insight.

Playbook: The Role of AI in the Future of Community Strategy

Learn how to turn community conversations into actionable insights that drive growth, retention, and alignment across teams.

Playbook: Turning Community Insights into Business Impact

A step-by-step playbook for executives to position community as a strategic asset, align teams, and connect engagement to business results.

Playbook: How Executives Can Build Strategic Value Through Community

Learn how to scale Peer Circles without losing authenticity. Build systems that protect the trust and human touch that make community work.

Playbook: Scaling Peer Circles with Human Touch

<h2>Go behind the scenes with Splunk’s Ryan Paredez to learn the real work behind a successful community migration and how to guide members through change.</h2>A community migration can look like a technical project from the outside, but the real work happens behind the scenes. It’s about guiding people through change, keeping members engaged, and aligning teams around a shared vision.In this Community Tactics with Gradual session, <a href="https://www.linkedin.com/in/ryanparedez/" rel="noopener noreferrer" target="_blank">Ryan Paredez</a>, Sr. Community Manager at Splunk, shares what it took to migrate the AppDynamics community into Splunk successfully. He’ll walk through how his team:<ol><li data-list="bullet">Cleaned up accounts and consolidated content to create a fresh start</li><li data-list="bullet">Designed test runs to identify issues before launch</li><li data-list="bullet">Communicated clearly with members to maintain trust</li><li data-list="bullet">Partnered across teams to align on goals and execution</li></ol>You’ll learn how Ryan balanced technical precision with empathy and communication, what worked well, what didn’t, and what he’d approach differently next time. Expect straightforward lessons you can apply to your next major community project.What to expect:<ol><li data-list="bullet">A 30-minute tactical session focused on one proven play</li><li data-list="bullet">Actionable guidance you can adapt for your own programs</li><li data-list="bullet"><a href="https://community.gradual.com/home/forum/boards/peer-advice-and-amas/posts/ama-inside-a-community-migration-what-really-makes-it-work-with-ryan-paredez-splunk-rvzbyn57g4" rel="noopener noreferrer" target="_blank">An async AMA inside the Gradual community before and after the event</a></li></ol>This session is for practitioners who want real examples, not theory. Join to see what truly makes a community migration succeed and how to bring your members along for the journey.

Community Tactics with Gradual: Inside a Community Migration — What Really Makes It Work

Start your morning with good coffee, great company, and real conversation.The Community Roundtable with Gradual is a monthly meetup for community builders, managers, program leads, and cross-functional partners who are shaping how engagement becomes insight.There are no slides or speakers. Just coffee, breakfast snacks, and thoughtful conversation with people who understand both the challenges and the potential of this work.Space is limited to 12 participants to keep the conversation intimate and engaging.Join us at Gradual HQ to: <ol><li data-list="bullet">Share what you’re learning from your own community data and stories </li><li data-list="bullet">Hear how peers are closing the loop between engagement and impact </li><li data-list="bullet">Leave with fresh ideas and new connections</li></ol>Know someone who would enjoy the conversation? Invite a teammate or cross-functional partner. Please ask each person to register individually so we can make sure there’s space for everyone.This event is part of the Gradual Community — a space for marketing, sales, CX, product, and community leaders to share what works, learn from peers, and grow what drives results.

Community Roundtable with Gradual (In-person)

Start your morning with good coffee, great company, and real conversation.The Community Roundtable with Gradual is a monthly meetup for community builders, managers, program leads, and cross-functional partners who are shaping how engagement becomes insight.This month’s conversation, From Engagement to Intelligence, explores how teams are learning from what their communities say, do, and share, and how those insights can lead to smarter strategies across the business.There are no slides or speakers. Just coffee, breakfast snacks, and thoughtful conversation with people who understand both the challenges and the potential of this work.Space is limited to 12 participants to keep the conversation intimate and engaging.Join us at Gradual HQ to: <ol><li data-list="bullet">Share what you’re learning from your own community data and stories </li><li data-list="bullet">Hear how peers are closing the loop between engagement and impact </li><li data-list="bullet">Leave with fresh ideas and new connections</li></ol>Know someone who would enjoy the conversation? Invite a teammate or cross-functional partner. Please ask each person to register individually so we can make sure there’s space for everyone.This event is part of the Gradual Community — a space for marketing, sales, CX, product, and community leaders to share what works, learn from peers, and grow what drives results.

Join Bill Johnston, community strategist and founder of Structure3C, for a strategic conversation on how to make community an essential business function that creates value across your organization.Too often, companies treat community as something “extra” that sits outside core operations. In reality, a well-designed community can influence revenue, innovation, customer success, and brand perception. The key isn’t doing everything, it’s focusing on the high-leverage opportunities that deliver real impact.In this Executive Insights session, you’ll explore:<ol><li data-list="bullet">Why community is essential: How it creates value across the customer lifecycle and supports multiple business functions</li><li data-list="bullet">The essentialist approach: How to cut low-value activity and focus on what matters most</li><li data-list="bullet">Real-world application: Examples of organizations that moved from scattershot tactics to focused strategies and the results they achieved</li></ol>Before and after the session:<ol><li data-list="bullet">Join the <a href="https://community.gradual.com/home/forum/boards/peer-advice-and-amas/posts/ama-essential-community-strategy-moving-from-anything-and-everywhere-to-focused-impact-with-bill-johnston-r37uzr12pt" rel="noopener noreferrer" target="_blank">async AMA with Bill Johnston in the forum</a></li><li data-list="bullet">Post your questions, upvote others, and engage with peers</li><li data-list="bullet">Keep the conversation going beyond the live discussion</li></ol>This is a 30-minute, strategic exchange designed to sharpen your thinking and expand your perspective.Reserve your spot and join the conversation.This event is part of the Gradual Community — a space for marketing, sales, CX, product, and community leaders to share what works, learn from peers, and grow what drives results.

Executive Insights with Gradual: Essential Community Strategy for Focused Impact

Community is no longer just a support channel or marketing tool. It is becoming a strategic asset in the executive playbook.Join <a href="https://www.linkedin.com/in/brianoblinger/" rel="noopener noreferrer" target="_blank">Brian Oblinger</a>, trusted advisor to Airbnb, Greenhouse, Salesforce, and more, for a fast-moving conversation about how executives can turn community into measurable business impact. We will explore cross-functional success stories, practical tactics for influencing strategy across the organization, and where community is headed as a go-to-market lever in 2026 and beyond.We will also look at the intersection of community and AI, and what leaders need to understand today to stay competitive tomorrow.This 30-minute session is part of Executive Insights with Gradual, created for leaders who want sharp perspective, actionable takeaways, and a clear view of where community is going next.Before and after the event:<ol><li data-list="bullet">Join the <a href="https://community.gradual.com/home/forum/boards/peer-advice-and-amas/posts/ama-the-playbook-for-building-strategic-value-through-community-with-brian-oblinger-v3wiallhde" rel="noopener noreferrer" target="_blank">AMA with Brian in the Gradual Community Forum</a></li><li data-list="bullet">Share your questions and upvote topics you'd like Brian to cover</li></ol>This event is part of the Gradual Community — a space for marketing, sales, CX, product, and community leaders to share what works, learn from peers, and grow what drives results.

Executive Insights with Gradual: The Playbook for Building Strategic Value Through Community

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