Check out the new direct messaging limits, smarter rewards tracking, customizable leaderboards and club permissions, and updates to our public API.

Is a Destination-based or Destination-less customer marketing advocacy program best? This chat discussed the benefits and approaches for each. In a nutshell… A Destination-based program involves having an online gathering space for your customers to consistently engage in your program and participate in advocacy opportunities presented there. Versus... A Destination-less program, where there is not a central online gathering space, but communications via emails and surveys collect customer preferences that become advocate profiles. Then advocacy opportunities are presented to customers when their profiles match the opportunity criteria. So which is best?  The answer likely depends, but that’s what is explored in this chat.