Learn how to build a repeat buyer program that identifies former customers, nurtures relationships, and generates faster B2B sales cycles.

A recap of Gradual’s Context First dinner in New York exploring how leaders translate customer engagement signals into cross-functional alignment and executive decision making.

Why GTM still depends on human signals from community, even as AI tools become central to forecasting and execution.

Join Brittney Aston, Senior Community Manager at Spektrix, for a repeatable community design play they’ve used across multiple platforms to improve activation, trust, and alignment across teams. The focus is on how small, intentional system decisions shape whether a community feels clear, safe, and worth participating in. Rather than theory, this session centers on a practical framework grounded in real-world experience. You’ll leave with three guiding questions you can apply to your own community to evaluate member experience and make meaningful improvements without overhauling everything at once.

A practical framework for measuring GEO impact and tracking how shared customer context compounds across GTM teams over time.

A recap of Gradual’s conversation with Brittney Aston on how orientation, participation design, and psychological safety shape member experience and community engagement.

A practical guide to building a Reddit engagement system that supports GEO and turns public conversations into shared customer context across GTM teams.

A practical guide to turning Reddit and external customer conversations into shared context that aligns marketing, product, sales, and support teams.