We explore what it takes to make community impossible to ignore across the business — and is especially for community leaders who know they're sitting on something valuable and are still figuring out how to make the rest of the business see it.

A practical guide to designing a community function that supports marketing, product, customer success, and other business goals without losing strategic focus.

Darragh Collins shares how B2B communities can earn participation through founding members, curation, personal attention, and member-led connection.

Most B2B communities struggle to get real participation. The challenge isn’t more content or programming. It’s building something people actually want to show up for. In this session, we’ll explore what it takes to design communities around people, not just scale. Darragh Collins, Rillet’s leader of Community and External Communications, has built and scaled multiple B2B fintech communities including Off the Ledger at Airbase and Close Club at Rillet, shares how a more intentional approach to community drives stronger engagement and connection.

A practical reflection from on how community teams can build influence by translating customer context across product, GTM, and leadership.

Audrey Vandenbroeck shares how Campfire Stories helped Issuu turn customer conversations into useful context for product, GTM, CX, and retention.

In this session, we explore how structured customer storytelling can uncover what actually shapes buying decisions, product adoption, and long-term loyalty.

A practical framework for identifying which customer engagement signals should influence product strategy, GTM decisions, and executive planning.