Cross-Functional GTM Playbooks
# Theme: Emerging Tech
# Theme: Leadership & Executive Perspectives
# Theme: Community Building & DevRel
# Theme: GTM Strategy & Trends
# Format: Best Practices & Playbooks
# Challenge: AI Adoption
Playbook: The Role of AI in the Future of Community Strategy
Learn how AI is reshaping community strategy and how leaders can use it responsibly to amplify connection and insight.
Brian Oblinger & Joshua Zerkel · Dec 5th, 2025
Brian Oblinger & Joshua Zerkel · Dec 5th, 2025
Learn how to turn community conversations into actionable insights that drive growth, retention, and alignment across teams.
# Theme: Community Building & DevRel
# Theme: GTM Strategy & Trends
# Theme: Leadership & Executive Perspectives
# Format: Best Practices & Playbooks
# Challenge: Retention
# Challenge: Cross-Functional Alignment
# Challenge: Early Growth
Brian Oblinger & Joshua Zerkel · Dec 5th, 2025
A step-by-step playbook for executives to position community as a strategic asset, align teams, and connect engagement to business results.
# Theme: Leadership & Executive Perspectives
# Theme: GTM Strategy & Trends
# Theme: Community Building & DevRel
# Challenge: Early Growth
# Format: Best Practices & Playbooks
Jenn Delconte & Joshua Zerkel · Dec 5th, 2025
Learn how to scale Peer Circles without losing authenticity. Build systems that protect the trust and human touch that make community work.
# Format: Best Practices & Playbooks
# Challenge: Advocacy
Jenn Delconte & Joshua Zerkel · Dec 5th, 2025
Turn Peer Circle insights into action. See how Klue used customer conversations to drive alignment across Product, CS, and Marketing.
# Format: Best Practices & Playbooks
# Challenge: Advocacy
Jenn Delconte & Joshua Zerkel · Dec 5th, 2025
Learn how to design and facilitate Peer Circles that create trust, spark discussion, and turn customer connection into real business outcomes.
# Format: Best Practices & Playbooks
# Challenge: Advocacy
Bill Johnston & Joshua Zerkel · Dec 5th, 2025
A guide for expanding support communities into strategic programs that drive innovation, advocacy, insight, and long-term business value.
# Theme: Community Building & DevRel
# Theme: Leadership & Executive Perspectives
# Theme: GTM Strategy & Trends
# Format: Best Practices & Playbooks
# Challenge: Advocacy
Bill Johnston & Joshua Zerkel · Dec 5th, 2025
A practical guide for mapping your community ecosystem and focusing on the spaces where member value and business impact are strongest.
# Theme: Community Building & DevRel
# Theme: GTM Strategy & Trends
# Theme: Leadership & Executive Perspectives
# Format: Best Practices & Playbooks
# Challenge: Cross-Functional Alignment
Bill Johnston & Joshua Zerkel · Dec 5th, 2025
A practical playbook for creating a focused community strategy that aligns business goals and customer needs to deliver lasting impact.
# Theme: Community Building & DevRel
# Theme: GTM Strategy & Trends
# Theme: Leadership & Executive Perspectives
# Format: Best Practices & Playbooks
# Challenge: Cross-Functional Alignment
Joshua Zerkel · Dec 5th, 2025
A step-by-step guide for building sustainable, high-quality member-led events through shared ownership, guardrails, and trust-building practices.
# Theme: Community Building & DevRel
# Theme: GTM Strategy & Trends
# Format: Best Practices & Playbooks
# Role: Community/DevRel
# Challenge: Advocacy
# Stage: Community Size 100–1K
Joshua Zerkel · Dec 5th, 2025
A practical playbook for building trust-based environments where members feel safe asking honest questions and seeking real support.
# Theme: Community Building & DevRel
# Theme: Leadership & Executive Perspectives
# Format: Best Practices & Playbooks
# Role: Community/DevRel
# Challenge: Advocacy
# Stage: Community Size 100–1K