Cross-Functional GTM Playbooks
# Theme: Community Building & DevRel
# Theme: Leadership & Executive Perspectives
# Format: Best Practices & Playbooks
# Role: Community/DevRel
# Challenge: Cross-Functional Alignment
Playbook: Positioning Community as a Business Function
A practical playbook for positioning community as a business function by aligning it to executive priorities, org structure, and real outcomes.
Dani Weinstein & Joshua Zerkel · Feb 18th, 2026
Joshua Zerkel · Feb 13th, 2026
A practical playbook for carrying insight from peer conversations into shared direction across community, GTM, and cross-functional teams.
# Theme: GTM Strategy & Trends
# Theme: Community Building & DevRel
# Format: Best Practices & Playbooks
# Challenge: Cross-Functional Alignment
# Role: Marketing/Growth
Joshua Zerkel · Feb 11th, 2026
How to create peer exchanges that build shared context and help practitioners make better decisions.
# Theme: Community Building & DevRel
# Theme: GTM Strategy & Trends
# Format: Best Practices & Playbooks
# Challenge: Cross-Functional Alignment
# Role: Community/DevRel
Joshua Zerkel · Feb 6th, 2026
Learn how to structure community content, conversation spaces, groups, and onboarding to improve clarity, engagement, and long-term community growth.
# Theme: Community Building & DevRel
# Theme: GTM Strategy & Trends
# Format: Best Practices & Playbooks
# Challenge: Cross-Functional Alignment
# Gradual: How-To
Joshua Zerkel · Feb 3rd, 2026
Examples of how community signals from real companies inform GTM planning, focus, and prioritization.
# Theme: GTM Strategy & Trends
# Format: Case Studies
# Challenge: Cross-Functional Alignment
Joshua Zerkel · Jan 27th, 2026
A practical guide to designing an early-stage community operating model that supports learning and alignment.
# Theme: Community Building & DevRel
# Theme: Leadership & Executive Perspectives
# Challenge: Early Growth
# Format: Best Practices & Playbooks
# Role: Community/DevRel
Joshua Zerkel · Jan 20th, 2026
A practical approach to translating GTM priorities into community programs that surface insight and guide better decisions.
# Theme: GTM Strategy & Trends
# Theme: Community Building & DevRel
# Challenge: Cross-Functional Alignment
# Format: Best Practices & Playbooks
# Role: Marketing/Growth
# Role: Community/DevRel
Joshua Zerkel · Jan 6th, 2026
A practical framework for aligning community planning with GTM priorities during annual goal-setting season.
# Theme: GTM Strategy & Trends
# Theme: Community Building & DevRel
# Challenge: Cross-Functional Alignment
# Format: Best Practices & Playbooks
# Challenge: Early Growth
Joshua Zerkel · Dec 18th, 2025
A practical guide to increasing member engagement and reengagement with clear pathways, steady rhythms, and supportive experiences that make participation easier.
# Theme: Community Building & DevRel
# Format: Best Practices & Playbooks
# Challenge: Retention
# Stage: Community Size 100–1K
Joshua Zerkel · Dec 18th, 2025
Learn how to optimize community onboarding by reducing friction, asking the right questions, and guiding new members to early value.
# Theme: Community Building & DevRel
# Theme: Customer Success & Support
# Format: Best Practices & Playbooks
# Stage: Community Size 100–1K
Joshua Zerkel · Dec 9th, 2025
Learn how to make your community content readable and relevant for large language models and answer-engine discovery.
# Theme: Community Building & DevRel
# Theme: Emerging Tech
# Format: Best Practices & Playbooks
# Challenge: AI Adoption