Cross-Functional GTM Playbooks
# GTM Strategy
# Format: Playbooks
Playbook: Turning External Conversations Into Cross-Functional Alignment
A practical guide to turning Reddit and external customer conversations into shared context that aligns marketing, product, sales, and support teams.
Jeremie Gluckman, Anna Yuan & Joshua Zerkel · Mar 10th, 2026
Holly Firestone & Joshua Zerkel · Mar 4th, 2026
Learn how internal champions form when teams experience community as a source of real-time customer context.
# Community
# GTM Strategy
# Format: Playbooks
Holly Firestone & Joshua Zerkel · Mar 2nd, 2026
A practical playbook for translating community interactions into shared internal context that informs product, GTM, and executive decision-making.
# Community
# GTM Strategy
# Format: Playbooks
Ryan Paredez & Dani Weinstein · Feb 27th, 2026
A practical playbook for supporting community members after a migration, covering orientation, engagement reset, and post-launch onboarding.
# Community
# Format: Playbooks
# Customer Success & Support
Ryan Paredez & Joshua Zerkel · Feb 26th, 2026
A practical playbook for communicating clearly with members during a community migration, covering timing, clarity, access, and internal alignment.
# Community
# Format: Playbooks
# GTM Strategy
Ryan Paredez & Joshua Zerkel · Feb 24th, 2026
A step-by-step guide to preparing a community migration, covering scope, cleanup, stakeholder alignment, and readiness signals.
# Community
# Format: Playbooks
# GTM Strategy
Dani Weinstein & Joshua Zerkel · Feb 20th, 2026
A practical guide to operating B2B community programs across platforms, in-person spaces, and distributed conversations.
# Community
# AI
# Format: Playbooks
# GTM Strategy
Dani Weinstein & Joshua Zerkel · Feb 19th, 2026
A practical guide to measuring community value in B2B organizations using executive-aligned metrics and real operational signals.
# Community
# GTM Strategy
# Format: Playbooks
Dani Weinstein & Joshua Zerkel · Feb 18th, 2026
A practical playbook for positioning community as a business function by aligning it to executive priorities, org structure, and real outcomes.
# Community
# Format: Playbooks
# GTM Strategy
Joshua Zerkel · Feb 13th, 2026
A practical playbook for carrying insight from peer conversations into shared direction across community, GTM, and cross-functional teams.
# GTM Strategy
# Community
# Format: Playbooks
# Marketing & Growth
Joshua Zerkel · Feb 11th, 2026
How to create peer exchanges that build shared context and help practitioners make better decisions.
# Community
# GTM Strategy
# Format: Playbooks