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# GTM Strategy
# Format: Playbooks

Playbook: Translating Community Value Into Internal Alignment

Holly Firestone
Joshua Zerkel
Holly Firestone & Joshua Zerkel

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Cross-Functional GTM Playbooks
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Ryan  Paredez
Joshua Zerkel
Ryan Paredez & Joshua Zerkel · Feb 24th, 2026
A step-by-step guide to preparing a community migration, covering scope, cleanup, stakeholder alignment, and readiness signals.
# Community
# Format: Playbooks
# GTM Strategy
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Dani Weinstein
Joshua Zerkel
Dani Weinstein & Joshua Zerkel · Feb 20th, 2026
A practical guide to operating B2B community programs across platforms, in-person spaces, and distributed conversations.
# Community
# AI
# Format: Playbooks
# GTM Strategy
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Dani Weinstein
Joshua Zerkel
Dani Weinstein & Joshua Zerkel · Feb 19th, 2026
A practical guide to measuring community value in B2B organizations using executive-aligned metrics and real operational signals.
# Community
# GTM Strategy
# Format: Playbooks
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Dani Weinstein
Joshua Zerkel
Dani Weinstein & Joshua Zerkel · Feb 18th, 2026
A practical playbook for positioning community as a business function by aligning it to executive priorities, org structure, and real outcomes.
# Community
# Format: Playbooks
# GTM Strategy
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A practical guide to how peer and engagement insight shapes GTM decisions by influencing framing, timing, and priorities.
# GTM Strategy
# Community
# Format: Playbooks
# Marketing & Growth
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A practical playbook for carrying insight from peer conversations into shared direction across community, GTM, and cross-functional teams.
# GTM Strategy
# Community
# Format: Playbooks
# Marketing & Growth
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A practitioner recap of how Reddit engagement supports GEO and helps teams turn external conversations into shared customer context.
# GTM Strategy
# AI
# Format: Event Recaps
# Format: AMAs
# Marketing & Growth
# Product
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Jeremie Gluckman
Anna Yuan
Joshua Zerkel
Jeremie Gluckman, Anna Yuan & Joshua Zerkel · Feb 12th, 2026
How to identify the right subreddits, engage authentically without violating community norms, and translate high-signal conversations into discoverability, demand, and expansion signals that matter across GTM, product, and research teams for AEO and GEO.
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How to create peer exchanges that build shared context and help practitioners make better decisions.
# Community
# GTM Strategy
# Format: Playbooks
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Learn how to structure community content, conversation spaces, groups, and onboarding to improve clarity, engagement, and long-term community growth.
# Community
# GTM Strategy
# Format: Playbooks
# Gradual: How-Tos
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