In this session, Patricia Feitosa shares how she guided the Power of MACH Community through a move from a fragmented setup across Slack and Hivebrite into a single, unified space. With a global audience of senior, time-constrained leaders, the focus stayed on clarity, communication, and thoughtful change management. Patricia walks through the principles that shaped her approach, the early decisions that helped preserve existing value, and how she supported members as new participation habits began to form. She’ll share the tradeoffs she navigated and what she’s watching as engagement continues to take shape.

Learn how to build a repeat buyer program that identifies former customers, nurtures relationships, and generates faster B2B sales cycles.