Learn how to build new participation habits after a community migration through clearer entry points, repeated reminders, visible activity, and lower-friction member journeys.

Learn how to prepare members for a community migration by understanding behavior, preserving continuity, reducing friction, and clearly communicating value.

A guide to explaining the difference between community and audience so internal stakeholders can better understand community strategy and support it effectively.

Michelle Baltrusitis shares how Fiverr made community more strategic by aligning programs to business goals, internal partnerships, and shared outcomes.

A practical guide to designing a community function that supports marketing, product, customer success, and other business goals without losing strategic focus.

Darragh Collins shares how B2B communities can earn participation through founding members, curation, personal attention, and member-led connection.

Most B2B communities struggle to get real participation. The challenge isn’t more content or programming. It’s building something people actually want to show up for. In this session, we’ll explore what it takes to design communities around people, not just scale. Darragh Collins, Rillet’s leader of Community and External Communications, has built and scaled multiple B2B fintech communities including Off the Ledger at Airbase and Close Club at Rillet, shares how a more intentional approach to community drives stronger engagement and connection.

A step-by-step playbook for community leaders who need to win internal buy-in, educate stakeholders, and turn skepticism into long-term support.