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Playbook: Build A Community Measurement Framework Finance Can Trust
Mark Birch & Joshua Zerkel
From Attendee to Advocate: How Hillarie Ralston Turns Customers Into Product Co-Creators
Joshua Zerkel & Hillarie Ralston
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# Customer Success & Support
# Community
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Mark Birch & Joshua Zerkel · Aug 20th, 2026
Learn how to build a community measurement framework that connects community activity to business outcomes, supports budget conversations, and gives finance a clearer view of impact.
# Community
# GTM Strategy
# Format: Playbooks
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Joshua Zerkel · Aug 12th, 2026
Learn how to define what community is meant to influence, align programs to business goals, and help stakeholders understand where community creates value.
# Community
# GTM Strategy
# Format: Playbooks
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Joshua Zerkel & Hillarie Ralston · Aug 12th, 2026
A recap of our Context First conversation with Hillarie Ralston on how product-led customer events turn attendee feedback into loyalty, advocacy, and real product impact.
# Community
# Format: Event Recaps
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Joshua Zerkel & Richard Millington · Aug 11th, 2026
Richard Millington of FeverBee joins Context First to explain why community engagement is declining industry-wide, and which types of knowledge community still creates better than AI or documentation.
# AI
# Community
# Format: Event Recaps
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Joshua Zerkel · Aug 7th, 2026
Learn how to create a community report that leads with business impact, uses health metrics as supporting evidence, and drives real stakeholder action.
# Community
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Joshua Zerkel · Aug 7th, 2026
Learn how to define community success metrics that separate health from business impact, avoid vanity numbers, and match your program's stage of maturity.
# Community
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Joshua Zerkel · Aug 6th, 2026
A recap of Gradual's Context First fireside chat with leaders from OpenAI, Contentsquare, and Gradual on turning customer engagement into measurable growth.
# Format: Event Recaps
# Customer Success & Support
# Community
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Joshua Zerkel · Aug 6th, 2026
Learn how to integrate community into business workflows so customer context informs planning, product decisions, GTM, and leadership priorities.
# Format: Playbooks
# Community
# GTM Strategy
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Joshua Zerkel & Brian Hansen · Jul 31st, 2026
Brian Hansen explains how the OVE Framework helps SaaS teams understand customer outcomes, measure value, manage expectations, and improve retention and expansion.
# Format: Event Recaps
# Sales & Revenue
# Community
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