Is a Destination-based or Destination-less customer marketing advocacy program best? This chat discussed the benefits and approaches for each. In a nutshell… A Destination-based program involves having an online gathering space for your customers to consistently engage in your program and participate in advocacy opportunities presented there. Versus... A Destination-less program, where there is not a central online gathering space, but communications via emails and surveys collect customer preferences that become advocate profiles. Then advocacy opportunities are presented to customers when their profiles match the opportunity criteria. So which is best?  The answer likely depends, but that’s what is explored in this chat.

Updates to the club feature like interest groups, collaborators, and trackable metrics and members will now receive forum notifications via email to help them stay engaged. The Gradual Go event app now allows for QR scanning and profile notes to ease the networking between attendees. In the dashboard, high-level admin activity is logged, some metrics have been updated and most event reports now include space assignments.