Event Recaps
# Format: Event Recaps
# Community
Why Community Depth Matters More Than Reach: Lessons from Leslie Barber
Why community depth matters more than scale, and how intentional experiences create trust, insight, and business value.


Leslie Barber & Joshua Zerkel · Apr 20th, 2026


Patricia Feitosa & Joshua Zerkel · Apr 10th, 2026
A practical recap of Patricia Feitosa’s approach to community migration, focused on habits, trust, continuity, and helping members adapt to change.
# Community
# Format: Event Recaps


Joshua Zerkel & Ashley Williams · Apr 1st, 2026
A recap of my conversation with Ashley Williams on turning internal skepticism into support by clarifying community’s value, evolving with company needs, and building trust over time.
# Community
# GTM Strategy
# Format: Event Recaps
# Format: Thought Leadership

Joshua Zerkel · Mar 25th, 2026
A recap of Gradual’s Context First dinner in New York exploring how leaders translate customer engagement signals into cross-functional alignment and executive decision making.
# Format: Event Recaps
# GTM Strategy


Brittney Aston & Joshua Zerkel · Mar 16th, 2026
A recap of Gradual’s conversation with Brittney Aston on how orientation, participation design, and psychological safety shape member experience and community engagement.
# Community
# GTM Strategy
# Format: Event Recaps


Irwin Hipsman & Joshua Zerkel · Mar 5th, 2026
Repeat customer buyers close faster and generate higher value. This recap explores how B2B teams can activate repeat buyer programs by improving customer data and cross-team visibility.
# GTM Strategy
# Format: Event Recaps



Jeremie Gluckman, Anna Yuan & Joshua Zerkel · Feb 12th, 2026
A practitioner recap of how Reddit engagement supports GEO and helps teams turn external conversations into shared customer context.
# GTM Strategy
# AI
# Format: Event Recaps
# Format: AMAs
# Marketing & Growth
# Product


Holly Firestone & Joshua Zerkel · Feb 5th, 2026
A candid Executive Insights conversation with Holly Firestone on how community teams build internal alignment by translating member value into shared context across the business.
# Community
# GTM Strategy
# Format: Event Recaps

Joshua Zerkel · Jan 29th, 2026
A practitioner-led recap on B2B community leadership, executive buy-in, and how to translate community work into measurable business impact.
# Community
# Format: Event Recaps
# Format: Thought Leadership
# GTM Strategy

Joshua Zerkel · Jan 23rd, 2026
A practitioner-led recap of Gradual’s January Community Roundtable, exploring how community signals and shared context are shaping GTM strategy decisions.
# Format: Event Recaps
# GTM Strategy

Joshua Zerkel · Jan 16th, 2026
A practical recap of how Splunk’s community team approached migration planning, communication, and member trust during a major platform change.
# Format: Event Recaps
# Customer Success & Support
# Community
